86% of marketers use influencer marketing to fuel their content marketing strategies

The results are in… 88.5% of marketers find influencer content to be a valuable part of their marketing plan, 57% of whom say influencer content performs better than professionally produced assets. The Value of Influencer Content 2017 provides key insights into how brands and agencies use influencer marketing to fuel their content marketing strategies.

Key highlights from the survey include:

• 86% of marketers use influencer marketing to fuel their content marketing strategies, 88.5% of whom find the influencer content to be a valuable part of their marketing plan.
• Marketers spend an average of 2.6X more for professionally produced content than they would working directly with influencers to create the same asset.
• 38% – 40% of marketers are integrating content creation costs into their media buy so they can identify the top performing pieces of content and only put paid media behind what’s proven to drive results.

The Value of Influencer Content 2017 includes responses from 207 marketers across across a variety of industries, including CPG, Food & Beverage, Media, Retail, as well as their agencies.

Download the full report and learn valuable insights that can help inform your 2017 content marketing strategy.