By 2020, influencer marketing is expected to catapult itself to a $10 billion industry, solidifying its place as a fundamental and strategic component of every brand’s media mix.
But just because everyone’s doing it, doesn’t mean they’re doing it right. 76% of marketers still cite measurement and ROI as their top challenge with this ever-growing industry. Advanced marketers are moving beyond the basics of activation, and holding this tactic accountable for driving measurable business results at every stage of the consumer journey.
In this session at Social Media Week 2019, Daniel Schotland, Chief Operating Officer of Linqia, explored the ways you can measure the success of your influencer marketing program to drive real ROI for your brand.
Attend this session and learn how to:
– Structure your influencer marketing program to maximize its business impact
– Avoid fraud at both the follower and engagement level
– Leverage technology and third-party validation to verify your ROI
