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What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok
As a marketer, staying up-to-date with the latest marketing channels and platforms is crucial. Lemon8 App, a social media platform owned by ByteDance and designed to compete with Instagram, has been generating buzz lately thanks to its connection with TikTok. In a recent article by Digiday, industry experts, including our own Keith Bendes, share their thoughts on Lemon8’s current state and its […]
A Proven Framework for Measuring Influencer Marketing
Measurement is still the #1 challenge brands are facing with influencer marketing campaigns. Check out this Advertising Week feature developed in partnership with our very own Keith Bendes. We have to go beyond vanity metrics as an industry and unlock the untapped potential and true impact of influencer campaigns by focusing on total business impact (TBI).
Want a Taste of Lemon8? Here’s What Companies Need to Know
Downloads for TikTok’s sister app, Lemon8, surged in April. But small-business owners need to ask: Is this new app suited to their brand’s needs?
Can AI Help Influencer Marketing Campaigns Reach Their Full Potential?
Check out this CMSWire article about AI’s potential to boost influencer campaigns, and how Linqia detects fraud activity using AI.
15 Communications Pros Share Ways AI Is Impacting Their Work
AI is set to transform our industry by revolutionizing influencer identification, brief creation, content optimization, and performance tracking.
13 Special Efforts Smart Comms Teams Undertake In The Summertime
Want to learn how to effectively engage your audience during the summer months? Discover the efforts that smart comms teams undertake in the summertime in this insightful Forbes article.
Linqia Announces Ideate, a New GenAI Tool for Influencer Marketing
The new Generative AI tool analyzes attributes of top-performing social media posts to optimize creator and influencer campaign performance Linqia, the calm in the chaos of influencer marketing, today announced the launch of Ideate, a cutting-edge GenAI tool that identifies and analyzes relevant, top-performing posts on social media to inform influencer campaign strategies. Leveraging the power […]
