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Are you heading to the SXSW 2019 next year? Linqia has seven proposed speaking sessions that are jam-packed with the expert speakers, trends, and industry insights you need to make your influencer marketing strategy bulletproof. Please take a minute to browse the proposed sessions below and vote for your favorites! One-third of the selection criteria […]
The battle lines have been drawn: major brands are calling on the influencer marketing industry to choose a side when it comes to fraud. Earlier this week, Unilever CMO, Keith Weed announced that the company “is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences […]
Coca-Cola is among a new wave of established brands that are experimenting with consumers as co-creators for their branded content. Last October, the megabrand launched Coke x Adobe x You, inviting fans of the popular drink to create branded content that depicts unifying experiences from real consumers around the world. According to James Sommerville, Coca-Cola’s […]
Linqia’s influencer marketing program delivered stronger results than traditional shopper marketing tactics including FSIs, print and TV.
This article was originally published in Forbes. Consumers are overwhelmed with content. As media consumption habits change, advertisers are getting more creative with the tactics they use to capture consumers’ attention. Beyond traditional print, television, or radio advertisements, brands are targeting consumers everywhere they spend time – from Spotify ads to pop-up ads, to commercials […]
This post was originally published in Business 2 Community. Consumers are increasingly wary of advertisements, leaving marketers scrambling to find new ways to capture, and hold, their attention. As a result, influencer marketing is on the rise, enabling marketers to circumvent ad blockers and reach consumers through the voices they trust most – their peers. […]
According to Gartner Research, more than one third of marketers use influencer marketing today. Of those practitioners, 81% found their influencer marketing programs effective. As a result, influencer marketing has become a staple in the overall media mix. But what does a successful influencer marketing program look like? The most effective influencer marketing programs contain […]
Most influencer marketing programs generate hundreds of pieces of original content in the form of blog stories, photos, videos, recipes, and social posts. But what good is all of that content if it is so specific that it can’t be used after the program ends? Many brands and agencies launch influencer marketing programs to fulfill […]
By now, it’s clear that influencer marketing is not just another buzzword. Not when three out every four marketers use influencer marketing in some capacity or when nearly 60% plan to increase their influencer marketing budgets in the next twelve months. As consumers are constantly overwhelmed with branded content and increasingly wary of traditional advertising, […]
Ad blocking adoption in the U.S. is growing at a rate of nearly 50% year over year, equating to $21.6 billion in lost ad revenue in 2015. 84% of Millennials admit that they do not like advertising and fewer than 3% trust TV news and magazines. The sentiment is clear – people don’t like, or […]
Schwan’s Red Baron partnered with Linqia to generate 1,400 pieces of original content, driving 23,000 engagements with real people.
Nestlé® Pure Life® achieved 99.5% positive sentiment with Linqia
