Brands want to collaborate with ‘on the street’ creators—how one influencer agency is responding

The booming online popularity of “on the street” interviews has given rise to a growing class of creators who have attracted thousands, or even millions, of followers by approaching strangers to ask about everything from the song they’re…

Linqia’s Healthcare Creator Network connects influencers with pharma brands

More and more, pharma companies are hoping to leverage the reach of healthcare influencers who hold sway over their thousands of followers. Now, influencer marketing platform Linqia has launched a marketing network that brings together healthcare…

What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok

As a marketer, staying up-to-date with the latest marketing channels and platforms is crucial. Lemon8 App, a social media platform owned by ByteDance and designed to compete with Instagram, has been generating buzz lately thanks to its connection…

A Proven Framework for Measuring Influencer Marketing

Measurement is still the #1 challenge brands are facing with influencer marketing campaigns. Check out this Advertising Week feature developed in partnership with our very own Keith Bendes. We have to go beyond vanity metrics as an industry…

Want a Taste of Lemon8? Here’s What Companies Need to Know

Downloads for TikTok's sister app, Lemon8, surged in April. But small-business owners need to ask: Is this new app suited to their brand's needs?

Can AI Help Influencer Marketing Campaigns Reach Their Full Potential?

Check out this CMSWire article about AI's potential to boost influencer campaigns, and how Linqia detects fraud activity using AI.

15 Communications Pros Share Ways AI Is Impacting Their Work

AI is set to transform our industry by revolutionizing influencer identification, brief creation, content optimization, and performance tracking.

13 Special Efforts Smart Comms Teams Undertake In The Summertime

Want to learn how to effectively engage your audience during the summer months? Discover the efforts that smart comms teams undertake in the summertime in this insightful Forbes article.

Scaling with Influencer

Keith Bendes, Vice President of Strategy at Linqia, speaks about how brands can successfully scale using influencer marketing.

Bayer’s Gummy TikToks

The campaign sought to tap into dance trends on the social media platform with the help of actor Alfonso Ribeiro.

Hung Over

Hangover pain brings T-Pain to the rescue as the rapper brings back the classic “Plop Plop, Fizz Fizz, Oh What a Relief It Is” jingle in a video for Bayer’s brand-new Alka-Seltzer Hangover Relief.

Influencer Career Choice

VP of Strategy at Linqia, Keith is a leading voice in the intersection of marketing and technology.