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13

Key Insights from SXSW 2024

We’re thrilled to share the highlights of our time in Austin this year at SXSW! The event was a whirlwind of excitement and innovation, with fascinating discussions and thought-provoking sessions around every corner. Here’s a snapshot of our key takeaways: 🌟 The creator economy is bigger than ever: Creator marketing took center stage at SXSW. […]

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The Top Influencer Marketing Agencies

There are a lot of agencies out there offering influencer marketing services, and picking the right partner is often the #1 determinant of success in driving results.  Here are the top agencies across the key influencer marketing partner categories based on customer reviews, market presence, client case studies and notable publication rankings. Best overall influencer […]

18

Behind the Influence – Chicago

VIP Dinner Experience Behind the Influence  Join us for a private “Behind the Influence” dinner in Chicago with special guest Maddie Goetz (@maddiegoetzzzzz) to hear about what it takes to build and sustain a social following, and how to best work with creators.*Limited seating, reserved for brand marketers and agency executives. Wednesday, March 13, 2024 […]

20

Bayer Lunch with Linqia

Lunch with linqiA Join us for lunch in the “Private Dining Area” in the Bayer Cafeteria on March 6th, from 12:00-2:00pm! Please fill out the form below to let us know you’re coming. We’re looking forward to meeting with you! Recent News

21

10 Healthcare Professionals to Follow

Check out these 10 healthcare professional influencers (HCPs) to follow who offer valuable insights into a wide range of healthcare topics from dermatology, psychology, fertility, cardiology, and more! Whether you’re seeking cutting-edge research, practical advice, or inspirational stories, these HCPs provide a wealth of information to deepen your knowledge and support your healthcare endeavors. 1. […]

23

What Role Should AI Play in Influencer Marketing?

Brands are increasingly turning to AI to help them with their influencer marketing campaigns. According to our recent State of Influencer Marketing Report, the top AI opportunity for brands is influencer identification (72%), followed by deeper performance analysis (65%) and streamlined workflows (55%). AI can help brands to identify influencers who are relevant to their […]

24

The Top Creator Partnerships at Super Bowl LVIII

Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate celebrity territory.  Not only have creators become increasingly pivotal to brands’ digital marketing strategies, they are now becoming […]