The Creator Economy
The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record $13.8 billion.
Big Brands Compete
The investments social platforms are making into commerce solutions are staggering.
Survive the Covid-19 Crisis
How Will Influencer Marketing Survive the Covid-19 Crisis?
Influencers Instagram Reels
Influencers Don’t See Instagram Reels’ Expansion to 30 Seconds as a Threat to TikTok
Amid pandemic influencers
Amid the Pandemic, Influencers Are Getting Real
Emphasis on Driving Sales
Brands And Influencers: Reemerging Emphasis On Driving Sales
Black influencers respond
Black Influencers Respond To Brands Black Lives Matter Posts
Marketers plan to hire influencers
41% of Marketers in a New Survey Said They Planned to Hire Influencers in the Coming Months but Driving Sales Wasn’t the Top Priority for Any of Them
Marketing with stories
Marketing with Stories; Consumer Usage and Best Practices for Organic Stories, Influencer Partnerships and Paid Advertising
Street Fight
How Will Influencer Marketing Survive the Covid-19 Crisis?
12 upcoming trends in influencer
12 Upcoming Trends In Influencer Marketing
How to run sponsored posts
7 key lessons for brands that want to run sponsored social-media posts during a crisis without appearing tone deaf, according to an influencer-marketing exec