How One Agency is Reimagining How Influencer Marketing Drives Results

One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful results.

Creator Economy Trends to Watch in 2025

In this report, eMarketer quotes Linqia's State of the Influencer Marketing data to speak to 2025 creator trends, and how it will be a year of professionalization for the creator economy.

Measuring creator and influencer marketing campaigns—everything brands should know

As brands increase their creator marketing investments, they are scrutinizing their returns more than ever. Many advertisers are struggling to prove out the return on their steadily growing investment in influencers due to the continued absence…

How influencer shops and agencies are adding content studios to boost production speed, revenue

In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires.

Linqia Launches VFX Creator Network To Transform Branded Content

With social media platforms filled with similar content styles, Linqia introduces a specialized network of Visual Effects (VFX) creators. Keith Bendes, Vice President of Strategy, explains how the initiative shifts from traditional influencer…

Why Sports Leagues Are Betting Big On Influencer Marketing

Sports leagues have some of the most influential people in the world attached to them. Of course, I'm talking about the athletes who have millions and millions of fans—in real life and on social media. It wouldn't be far-fetched to say…

From Transactions to Trust: How Procurement Can Power Up Influencer Marketing

With spending on influencer marketing skyrocketing (the industry is estimated to be worth over $20BLN) and its integration into formalized procurement processes becoming increasingly common, understanding how to navigate this unique channel…

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

According to a survey of 200 marketers by influencer agency Linqia, marketers increasingly prefer to work with influencers that have sizable follower counts — defined as accounts with more than 500,000 followers. That’s causing some creators…

How Ferrara brands like Nerds and Trolli use influencer marketing to boost awareness

Candy manufacturer Ferrara scored big with its Nerds Gummy Clusters ad during February’s big game, according to iSpot.tv. But that ad, which starred TikTok dancer and mega-influencer Addison Rae, who had previously posted organically about…

The influencer middle class is feeling the pain as marketers turn toward superstars

In a recent survey of 200 US enterprise marketers by the influencer firm Linqia, the agency found that between 2023 and 2024, the share of marketers who planned to work with celebrity and mega influencers grew, while interest in working with…

How Linqia’s Creator Council Is Turning Content Makers Into Brand Strategists

Influencers are no longer just pretty faces hawking products on Instagram. They’re becoming the brains behind the brands. With its new Creator Council, Linqia transforms influencers from mere content producers into strategic partners for brands,…

How influencer marketing is moving into a more rigorous, metrics-driven era

Influencer marketing creates content at the speed of culture. Its power lies in its ability to speak to consumers directly across the funnel. As a result, influencer budgets and campaign parameters are expanding dramatically.