What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok

As a marketer, staying up-to-date with the latest marketing channels and platforms is crucial. Lemon8 App, a social media platform owned by ByteDance and designed to compete with Instagram, has been generating buzz lately thanks to its connection…

A Proven Framework for Measuring Influencer Marketing

Measurement is still the #1 challenge brands are facing with influencer marketing campaigns. Check out this Advertising Week feature developed in partnership with our very own Keith Bendes. We have to go beyond vanity metrics as an industry…

Want a Taste of Lemon8? Here’s What Companies Need to Know

Downloads for TikTok's sister app, Lemon8, surged in April. But small-business owners need to ask: Is this new app suited to their brand's needs?

Can AI Help Influencer Marketing Campaigns Reach Their Full Potential?

Check out this CMSWire article about AI's potential to boost influencer campaigns, and how Linqia detects fraud activity using AI.

15 Communications Pros Share Ways AI Is Impacting Their Work

AI is set to transform our industry by revolutionizing influencer identification, brief creation, content optimization, and performance tracking.

13 Special Efforts Smart Comms Teams Undertake In The Summertime

Want to learn how to effectively engage your audience during the summer months? Discover the efforts that smart comms teams undertake in the summertime in this insightful Forbes article.

Scaling with Influencer

Keith Bendes, Vice President of Strategy at Linqia, speaks about how brands can successfully scale using influencer marketing.

Bayer’s Teach

The campaign sought to tap into dance trends on the social media platform with the help of actor Alfonso Ribeiro.

Hung Over

Hangover pain brings T-Pain to the rescue as the rapper brings back the classic “Plop Plop, Fizz Fizz, Oh What a Relief It Is” jingle in a video for Bayer’s brand-new Alka-Seltzer Hangover Relief.

Influencer Career Choice

VP of Strategy at Linqia, Keith is a leading voice in the intersection of marketing and technology.

The Creator Economy

The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record $13.8 billion.

Big Brands Compete

The investments social platforms are making into commerce solutions are staggering.