Scaling with Influencer

Keith Bendes, Vice President of Strategy at Linqia, speaks about how brands can successfully scale using influencer marketing.

Bayer’s Teach

The campaign sought to tap into dance trends on the social media platform with the help of actor Alfonso Ribeiro.

Hung Over

Hangover pain brings T-Pain to the rescue as the rapper brings back the classic “Plop Plop, Fizz Fizz, Oh What a Relief It Is” jingle in a video for Bayer’s brand-new Alka-Seltzer Hangover Relief.

Influencer Career Choice

VP of Strategy at Linqia, Keith is a leading voice in the intersection of marketing and technology.

The Creator Economy

The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record $13.8 billion.

Big Brands Compete

The investments social platforms are making into commerce solutions are staggering.

Influencers Instagram Reels

Influencers Don’t See Instagram Reels’ Expansion to 30 Seconds as a Threat to TikTok

Amid pandemic influencers

Amid the Pandemic, Influencers Are Getting Real

Reemerging emphasis on dri

Brands And Influencers: Reemerging Emphasis On Driving Sales

Black influencers respond

Black Influencers Respond To Brands Black Lives Matter Posts

Marketers plan to hire influencers

41% of Marketers in a New Survey Said They Planned to Hire Influencers in the Coming Months but Driving Sales Wasn’t the Top Priority for Any of Them

Marketing with stories

Marketing with Stories; Consumer Usage and Best Practices for Organic Stories, Influencer Partnerships and Paid Advertising