Cover of the report State of the Influencer Marketing 2026. Blue ocean background with 3 influencers

The Next Era of Influencer Marketing

Influencer marketing isn’t just growing, it’s maturing. Linqia’s newly released 2026 State of Influencer Marketing Report reveals a fast-evolving industry that’s moving from experimental campaigns to essential, full-funnel strategies. Based…

Top 10 U.S. Automotive Influencer Marketing Agencies

What Is Automotive Influencer Marketing? Automotive influencer marketing taps into the credibility and engagement of creators, like car reviewers on YouTube, modders on TikTok, or lifestyle influencers on Instagram—to tell stories about…

The Top 10 Influencer Marketing Platforms in 2025: An Objective Review

Influencer marketing continues to be a key strategy for brands to connect authentically with audiences on platforms like Instagram, TikTok, YouTube, and more. As the landscape grows more complex, brands need tools that help them find the right…

Top 10 U.S. Influencer Marketing Agencies

What is Influencer Marketing? Influencer marketing harnesses the authority and creativity of individuals who have built engaged audiences on platforms like Instagram, TikTok, YouTube, and Twitch. Instead of interrupting consumers with traditional…

How to Use Narrative Mapping to Test Messaging in Influencer Marketing

Influencer marketing has an interesting benefit that many brands aren’t leveraging: message testing. The volume of content creators are producing allows for a level of testing that was typically reserved for qualitative research and one-way…

Culture Creators: An Interview Series

What does it take to keep a brand culturally relevant today? That’s the focus of Culture Creators, a new interview series from Linqia featuring short and thoughtful conversations with marketers behind some of today’s most recognizable…

Culture Creators: Carmela Luzzi

How Viator is Using Influencer Marketing to Build a Household Name in Travel From the VMAs to Viator, Carmela Luzzi has had a dynamic career at the intersection of entertainment, brand, and culture. Now serving as Brand Director at Viator…

Culture Creators: Heike Young

How Microsoft is Elevating B2B Marketing Through Creator Mindsets and Employee Influencers We sat down with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft, for our Culture Creators Series. With 11+ years at Salesforce…

Culture Creators: Lexie Barnhorn

How Anthropic’s Lexie Barnhorn Is Using Creator Marketing to Humanize AI and Fuel B2B Growth We sat down with Lexie Barnhorn, Head of Influencer at Anthropic, live from The Female Quotient Equality Lounge in Cannes. In Lexie’s world,…

Culture Creators: Amy Powell

Why VICE Studios' Amy Powell Is Betting on Big Swings and Real Stories We sat down with Amy Powell, President of VICE Studios, for our Culture Creators Series. With a storied career spanning Sony, Paramount, and Amazon, Powell recently stepped…

Culture Creators: Jasmine Taylor

How Instacart Uses Grocery Data and Influencers to Stay Culturally Relevant Jasmine Taylor, VP of Brand Marketing at Instacart, has led brand strategy at companies like Uber, LinkedIn, and American Express. Now, she’s transforming Instacart…

Culture Creators: Kelly Kavanagh

How Haleon Keeps Health Brands Human in a Fragmented Media Landscape We sat down with Kelly Kavanagh, U.S. Integrated Marketing & Media Lead at Haleon, home to powerhouse brands like Advil, Tums, Flonase, and Centrum. In a space where…