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278 search results for: influencer marketing

75

5 Influencer Marketing Trends to Prepare For in 2017

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This post was originally published in Social Media Today. In 2016, 86% of marketers used influencer marketing in some capacity, 94% of whom found it effective, according to a recent Linqia survey of 170 marketers. As a result, marketers are doubling down on their influencer marketing efforts in 2017, increasing their budgets to include the […]

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Influencer Marketing Automation: Finding the Right Balance

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This post was originally published in Adweek. As people become more wary of traditional advertising, brands and agencies increasingly turn to influencer marketing programs to connect with their target audiences in authentic and meaningful ways. As a result, 75% of marketers today use influencer marketing in some capacity, with nearly 60% planning on increasing their […]

81

Marketers on The State of Influencer Marketing in 2017

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78% cite determining ROI as their top challenge in 2017; 50% of marketers report performance-based pricing models are the most effective according to new Linqia survey SAN FRANCISCO, CA (PRWEB) NOVEMBER 30, 2016 – Linqia, the first performance-based influencer marketing platform, today released the results of The State of Influencer Marketing 2017, a survey designed […]

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It’s Time for Influencer Marketing to Grow Up

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This post was originally published on The Huffington Post. Influencer marketing is on the rise. According to Gartner, marketers today are using influencer marketing “as a hedge against [the] declining reach of brand posts,” with 28% planning to start influencer marketing programs in the next year. However, despite its increasing popularity, six out of ten […]

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How to Create a Killer Influencer Marketing RFP

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This article originally appeared on Business 2 Community. Influencer marketing is not a passing fad – According to Gartner Research, 35% of marketers use it today and another 28% plan to launch influencer marketing programs in the next year. As a result, brands and agencies are increasingly looking to partner with influencer marketing vendors that […]