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The battle lines have been drawn: major brands are calling on the influencer marketing industry to choose a side when it comes to fraud. Earlier this week, Unilever CMO, Keith Weed announced that the company “is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences […]
As visual content continues to eclipse long-form content, marketers are using more and more video in their media plans. According to eMarketer, 70% of U.S. marketers are planning to use social video ads in the next 12 months, with Facebook cited as the most popular social platform for video, followed by YouTube and Instagram. This […]
Did you know that we watch more than 1 billion hours of video on YouTube each day? Or that consumers retain 95% of a message when it’s watched in a video compared to only 10% when it’s read in text? There’s no denying it – we live in a video-loving society. In fact, by 2019, […]
How to Evaluate The Influencer Marketing Landscape in 2018
This article originally appeared in Business 2 Community. Consumers are overwhelmed with content. The average consumer is exposed to up to 10,000 brand messages a day, from social and display ads to traditional print, radio and television broadcasting ads. But there’s a problem – consumers have become impervious to these messages. According to Forrester, 38% […]
Influencer marketing is now a mainstream marketing tactic. According to a recent Linqia survey of 181 B2C marketers and their agencies, 39% of marketers plan to increase their influencer marketing budgets in 2018, with only 5% reporting a decrease. The key to successful influencer marketing is making sure that you structure programs in a way […]
A recent exposé in The New York Times found that one company has created over 3.5 million automated accounts, each sold multiple times, providing its customers with an excess of 200 million followers on Twitter. Additionally, Facebook recently disclosed to investors that it had up to 60 million automated users, at least twice as many […]
B2C Influencer Marketing Users Expect to Spend More; Integration’s A Key Trend
Looking for 2019? Download it here 81% of marketers are using influencer content in other channels 51% reporting that it outperforms brand-created content The results are in…. 39% of marketers plan to increase their influencer marketing budgets in 2018, with only 5% planning a decrease. The State of Influencer Marketing 2018 provides key insights into […]
89% of CPG marketers today use influencer marketing as part of their content marketing strategy. A third of the U.S. population today uses some form of ad blocker while browsing the internet, costing the industry more than $20 billion in ad revenue. Nearly half of adults aged 22 to 45 years old no longer watch […]
This article was originally published in Forbes. Influencer marketing shows no signs of slowing down in 2018. A recent survey by my company of 181 marketers and their agencies found that nearly 40% of marketers plan to increase their influencer marketing spend in 2018. On the other hand, only 5% plan to reduce their influencer marketing budget. […]
This article was originally published in The International Business Times. Keyword stuffing, link building, QR codes, and automated cross-channel posting — all were once promising marketing tactics and strategies that have since been characterized by some as marketing fads. At one point, marketers wondered if influencer marketing was going to suffer the same fate. Many […]
