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Why “Power-Middle” Influencers are Crushing Celebrities

This article originally appeared on Business2Community as “Why ‘Power-Middle’ Influencers are Crushing Kim Kardashian.” Celebrity endorsements have been around forever, but are they being usurped by a new type of authority? The internet has given previously inaccessible power to the average person. Now that anyone can be seen and heard by people all over the […]