If you’re looking to supercharge audience engagements this summer, we recommend incorporating a mouthwatering recipe in all of your perfect summer-themed stories. A recent Linqia program with Wente Vineyards attributes a 3x jump in audience engagement to stories that included recipes, including colorful photography of both the process and the end result.
In the past few weeks our influencers have sprung into summer with recipes ranging from delectable drinks to seasonal charcuterie boards. The stories have been vivid and creative, while also performing well on social media through time sensitive calls-to-action and relevant seasonal hashtags (#summer, #flavorsofsummer). The top performing stories also leveraged recipe-friendly Pinterest by including pin-able images with text overlay and activating “rich pin” capabilities to auto-populate their recipes directly on a Pin.
With July 4th around the corner, there’s no better time to heat the grill and prep the patio dining set — but not without a homemade spritzer in one hand and a strawberry dessert in the other. Here are 11 of our favorite stories to serve as inspiration when creating a summer-ready treat of your own.