Organic Impressions
Paid Clicks
Paid CTR
Goal
Drive awareness (via organic) and clicks (via paid) for the Cuisinart Outdoors’ Propel+ and 2-in-1 Griddler/Broiler, while aligning with the “Battle of the Barbecues” brand campaign among key target audiences of Entertainers and Kitchenistas.
Strategy
We leveraged creators with grill skills who challenged a friend/family member to their own personal Battle of the Barbecues. Their competitive, recipe-driven content, showcasing unique dishes you can make using Cuisinart Outdoors’ Propel+ and 2-in-1 Griddler/Broiler, was designed to entertain and drive awareness in organic, while prompting clicks to learn more about the products in paid.
RESULTS
Our campaign delivered full-funnel results, with organic efforts being focused on driving awareness and paid amplification of creator content via allowlisting driving clicks in paid. We delivered 7.6MM organic impressions (105% above forecast). Meanwhile in paid, our CTR was 3.4% (31% above Linqia benchmark) and we delivered 78.7K clicks (9% above forecast).
Want to launch effective influencer campaigns for your brand(s)?
Get in touch today.
