Culture Creators: Sophie Kelly

How Diageo Is Building Global Brands Through Co-Creation, Culture, and Community We sat down with Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo. She’s known for building powerhouse brands like Don Julio and Casamigos, yet still…

Culture Creators: Alyson Griffin

How State Farm is Using Creators to Stay Culturally Relevant We sat down with Alyson Griffin, Head of Marketing at State Farm, for our Culture Creators Series. The brand is more than 100 years old and has no awareness problem, but like many…

Marketing at the Speed of Culture 

Culture doesn’t sit still, and marketers can’t afford to either. Relevance today isn’t just about reacting quickly; it’s about showing up with purpose, leading with insight, and making real impact. The Female Quotient once again…

DECODING INFLUENCE: WOMEN ARCHITECTING INFLUENCER SUCCESS

A powerhouse panel of women marketing leaders took the stage at the Female Quotient Lounge at Cannes to explore how influencer marketing is evolving, and how top brands are evolving with it.  Moderated by Maria Sipka, Co-Founder and…

Meet the Women Redefining Influencer Marketing

Influencer marketing has come from being an afterthought to a critical part of a marketing strategy. Many brands have found incredible success by launching new products with influencers, or incorporating influencers into their traditional marketing…

Bringing Creator Activations IRL

In an age where consumers are seeking authentic, immersive experiences, we’re helping brands bring their creator activations from the screen to “IRL” (in real life). By blending live events with seamless content capture, our production…

Reach Students with Linqia’s Campus Offering

College students represent a powerful consumer group, who turn to trusted influencers to see the latest products or trends. To help our customers reach this coveted audience, we launched Linqia Campus—a solution designed to tap into influential…

Year-over-Year Influencer Marketing Trends

Influencer marketing has become the cornerstone of many successful brand strategies—just look at how brands are using creators to keep their Big Game campaigns alive well past game day.  With social media constantly shifting, it’s…

Linqia Unveils Creator Intelligence

A Game-Changer for Measuring Creator Impact for Your Brand's Campaigns As influencer marketing continues to grow, brands are facing two major challenges: accurately measuring return on investment (ROI) and selecting the right creators…

How the Reels Algorithm Really Works 

Algorithms are often thought of as a black box of marketing, with the perception that if they can just be cracked, content success will follow. Instagram just provided a look under the hood on how their Reels algorithm works, and it’s a call…

How Travel Marketers Work with Creators

We closed out 2024’s “Under the Influence” with the topic everyone is thinking about: their upcoming travel over the holidays. Bonnie Helena, Director of Public Relations at AIC Hotel Group joined us to chat influencer strategy for…

Top 5 Influencer Brand Partnerships of 2024 

2024 saw some truly memorable influencer partnerships that not only captured attention but also drove impressive results. From viral campaigns to immersive brand experiences, check out our top five influencer brand collaborations that stood…