Insights

Research Report: Influencer Marketing During COVID-19

Survey Results from Leading Marketers on How the Pandemic Has Shifted Strategies and Plans Marketers had to shift plans with the rise of COVID-19. New creative had to be created to go live in days, not months, and the media mix was evaluated…
The State of Influencer Marketing 2020

The State of Influencer Marketing 2020

Influencer marketing is no longer the hot young thing making a splash on the party scene. It’s a more mature, savvier grown-up now, with the know-how and skills to help brand’s connect in meaningful ways with any demographic they want. In…

The State of Influencer Marketing Report

66% of marketers run more than three campaigns a year; 42% have an always-on approach to influencer marketing The results are in…. influencer marketing has come to the big leagues! Download the latest State of Influencer Marketing 2019 report…

The State of Influencer Marketing 2018

Looking for 2019? Download it here 81% of marketers are using influencer content in other channels 51% reporting that it outperforms brand-created content The results are in…. 39% of marketers plan to increase their influencer marketing…

The Value of Influencer Content 2017

86% of marketers use influencer marketing to fuel their content marketing strategies The results are in… 88.5% of marketers find influencer content to be a valuable part of their marketing plan, 57% of whom say influencer content performs…

The State of Influencer Marketing 2017

Looking for 2019? Download the latest report here 78% of marketers cite determining influencer marketing ROI as their top challenge in 2017 The results are in… 94% of marketers who used influencer marketing in 2016 found the channel to be…