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Survey Results from Leading Marketers on How the Pandemic Has Shifted Strategies and Plans Marketers had to shift plans with the rise of COVID-19. New creative had to be created to go live in days, not months, and the media mix was evaluated and adjusted. Now, months into the pandemic, we wanted to hear from […]
Influencer marketing is no longer the hot young thing making a splash on the party scene. It’s a more mature, savvier grown-up now, with the know-how and skills to help brand’s connect in meaningful ways with any demographic they want. In fact, nearly 60% of marketers say they are going to increase their influencer marketing […]
66% of marketers run more than three campaigns a year; 42% have an always-on approach to influencer marketing The results are in…. influencer marketing has come to the big leagues! Download the latest State of Influencer Marketing 2019 report now to see the trends. Key findings from the survey include: 74% of marketers are using […]
Looking for 2019? Download it here 81% of marketers are using influencer content in other channels 51% reporting that it outperforms brand-created content The results are in…. 39% of marketers plan to increase their influencer marketing budgets in 2018, with only 5% planning a decrease. The State of Influencer Marketing 2018 provides key insights into […]
86% of marketers use influencer marketing to fuel their content marketing strategies The results are in… 88.5% of marketers find influencer content to be a valuable part of their marketing plan, 57% of whom say influencer content performs better than professionally produced assets. The Value of Influencer Content 2017 provides key insights into how brands […]
Looking for 2019? Download the latest report here 78% of marketers cite determining influencer marketing ROI as their top challenge in 2017 The results are in… 94% of marketers who used influencer marketing in 2016 found the channel to be effective and yet 78% cite determining the ROI of influencer marketing as their top challenge […]
