Twitter Tackles the Bots: Celebrities Lose Millions of Fake Followers
July 14, 2018 12:15 amThe aftershock of the New York Times’ Follower Factory exposé on influencer marketing fraud continues to inspire change in the […]
Tag Archive: Industry Trends
It’s Time to End Influencer Marketing Fraud
June 23, 2018 7:57 pmThe battle lines have been drawn: major brands are calling on the influencer marketing industry to choose a side when […]
30 Influencer Marketing Stats to Inform Your Marketing Strategy
January 22, 2017 4:11 pmThis post was originally published in Business 2 Community. Consumers are increasingly wary of advertisements, leaving marketers scrambling to find […]
5 Influencer Marketing Trends to Prepare For in 2017
January 21, 2017 6:03 pmThis post was originally published in Social Media Today. In 2016, 86% of marketers used influencer marketing in some capacity, […]
The Cost of Influencer Marketing: Choosing the Right Pricing Model
October 11, 2016 7:51 pmA version of this article originally appeared on The Huffington Post. Consumers today don’t trust traditional advertising; they trust people. […]
Influencer Marketing: Your Always-On Content Lab
August 25, 2016 11:30 pmA version of this article originally appeared in SocialTimes. Consumers today have unprecedented access to an endless supply of information […]
Are Top-Tier Celebrity Influencers Worth It For Brands?
July 1, 2016 10:35 amA version of this article originally appeared in PRWeek. Linqia cofounder and president Maria Sipka and Dom Smales of Gleam […]
Marketing to Millennials? Make Social Ads More Effective
June 14, 2016 11:45 amMove out of the way Baby Boomers. Millennials are now the largest living generation in the United States, according to […]
3 Ways Influencer-Generated Content Tops Branded Content
May 5, 2016 10:12 amPeople are weary of branded content. 92% of consumers trust recommendations from others, even from those they don’t personally know, […]