Twitter Tackles the Bots: Celebrities Lose Millions of Fake Followers
July 14, 2018 12:15 amThe aftershock of the New York Times’ Follower Factory exposé on influencer marketing fraud continues to inspire change in the […]
The aftershock of the New York Times’ Follower Factory exposé on influencer marketing fraud continues to inspire change in the […]
The battle lines have been drawn: major brands are calling on the influencer marketing industry to choose a side when […]
This post was originally published in Business 2 Community. Consumers are increasingly wary of advertisements, leaving marketers scrambling to find […]
This post was originally published in Social Media Today. In 2016, 86% of marketers used influencer marketing in some capacity, […]
A version of this article originally appeared on The Huffington Post. Consumers today don’t trust traditional advertising; they trust people. […]
A version of this article originally appeared in SocialTimes. Consumers today have unprecedented access to an endless supply of information […]
A version of this article originally appeared in PRWeek. Linqia cofounder and president Maria Sipka and Dom Smales of Gleam […]
Move out of the way Baby Boomers. Millennials are now the largest living generation in the United States, according to […]
People are weary of branded content. 92% of consumers trust recommendations from others, even from those they don’t personally know, […]