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The aftershock of the New York Times’ Follower Factory exposé on influencer marketing fraud continues to inspire change in the fight against fake followers. Just yesterday, Twitter announced it will remove tens of millions of fake or suspicious accounts from the platform. This purge decreased the total follower count of Twitter users by about 6 […]
The battle lines have been drawn: major brands are calling on the influencer marketing industry to choose a side when it comes to fraud. Earlier this week, Unilever CMO, Keith Weed announced that the company “is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences […]
This post was originally published in Business 2 Community. Consumers are increasingly wary of advertisements, leaving marketers scrambling to find new ways to capture, and hold, their attention. As a result, influencer marketing is on the rise, enabling marketers to circumvent ad blockers and reach consumers through the voices they trust most – their peers. […]
This post was originally published in Social Media Today. In 2016, 86% of marketers used influencer marketing in some capacity, 94% of whom found it effective, according to a recent Linqia survey of 170 marketers. As a result, marketers are doubling down on their influencer marketing efforts in 2017, increasing their budgets to include the […]
A version of this article originally appeared on The Huffington Post. Consumers today don’t trust traditional advertising; they trust people. According to Nielsen’s Global Trust in Advertising Report 2015, consumers trust personal recommendations and online reviews above brand advertisements. The distrust is even stronger among younger generations – only 1% of Millennials say they trust […]
A version of this article originally appeared in SocialTimes. Consumers today have unprecedented access to an endless supply of information and opinions, resulting in dynamic shifts in their purchasing behaviors. We live in the age of the empowered and always-on consumer, largely because social media has made it easier than ever for people to share […]
A version of this article originally appeared in PRWeek. Linqia cofounder and president Maria Sipka and Dom Smales of Gleam Futures take sides on whether linking up with top-tier influencers is always a good look for brands. No by Maria Sipka, cofounder and president Linqia Previously the COO at Xing, a European business social network, […]
Move out of the way Baby Boomers. Millennials are now the largest living generation in the United States, according to Pew Research. And marketers today share the same concern as their counterparts from a few generations ago: How do brands reach and effectively market to a large group that possesses so much buying power? For […]
People are weary of branded content. 92% of consumers trust recommendations from others, even from those they don’t personally know, over branded content. On top of that, 70-80% of online users completely ignore paid ads in search of organic content and only 1% of Millennials say ads make them trust brands more. So how can […]
Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and 59% of marketing professionals plan to increase influencer budgets in the next 12 months, according to a study by Tomoson. We live in a world where word of mouth marketing holds much […]
This article originally appeared on Business2Community as “Why ‘Power-Middle’ Influencers are Crushing Kim Kardashian.” Celebrity endorsements have been around forever, but are they being usurped by a new type of authority? The internet has given previously inaccessible power to the average person. Now that anyone can be seen and heard by people all over the […]
Facebook recently announced an update to its branded content policy that allows organizations with verified Pages to publish brand-sponsored content without asking for Facebook’s permission first, as long as the content is tagged to the brand. This move validates something we’ve always believed in at Linqia – that the content generated through influencer marketing programs […]
