Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Week of September 14, 2020

Instagram

CONTENT & HASHTAGS:

  • Instagram 201 Guide: How to Supercharge Influencer MarketingWe just released our new 201 guide covering Instagram’s newest features including Reels, Stories, IGTV, IGTV Ads and Live! Supercharge your Instagram influencer strategy with our latest guide. 
  • Featured Influencer Campaign: To promote its new 5x zoom smartphone, Sony created an intricate Instagram campaign where they posted zoomed-in photography where users had to zoom in even more to find a hidden code in the photo. Using 30 influencers on Instagram, Sony spread the zoom-in contest which went viral with over 17 million potential impressions!
  • The new #JazzLegs pose is taking off with beauty & fashion users across Instagram! The pose is simple – lean on your back leg and bend it at an angle while keeping your front leg straight forward with your toes pointed. Jazz time!

DATA & UPDATES:

TikTok

CONTENT & HASHTAGS:

  • Show off your best workout routines, tips and tricks in the new #OneMinuteFitness trend! TikTok users are keeping their summer bods and bringing their viewers along for the ride.
  • The newest foodie trend comes in the form of #DinnerWithMe! TikTok chefs are embracing their heritage and showing off their family traditions and cultural recipes with the world. Which dinner will you choose to share?
  • It’s simple – #YouHaveTo! With 1.2 Billion views on the hashtag, TikTok users are sharing their own PSA’s with the world ranging from wellness tips, to food recommendations, to comedic suggestions. What would your PSA be?

DATA & UPDATES:

  • Oracle has won the bidding for TikTok’s U.S. operations, beating out Microsoft.
  • YouTube has started rolling out it’s TikTok competitor, YouTube Shorts, in India for testing.

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

Gauging Consumers Across Income Brackets” – eMarketer – September 10, 2020

Gen Z Shows Higher Ad Recall than Older Age Groups, Snap Study Finds” – MarketingDive – September 10, 2020

NFL Playbook: Tracking How Brands Are Marketing Around an Uncertain Season” – AdAge – September 10, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Gap: American Optimism Campaign

Playology: Senior Dogs Vs. Puppies Campaign

Walmart: Saving Time not Amazon Prime

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