On the heels of our 2026 State of Influencer Marketing Report, we took a closer look at Linqia’s own campaign data from Q3 2024 vs. Q3 2025. The results tell a clear story: creators are building the future of marketing.
The Numbers Tell the Story
💥 70% more influencer campaigns YoY — Brands are investing in creator-led storytelling like never before.
🎟️ 67% growth in IRL creator activations — Proof that influence doesn’t stop at the screen; it’s happening in real life, too.
🎬 17% more stitched videos — Marketers are remixing and repurposing top creator content to extend its life across paid media.
From Test-and-Learn to Always-On
Influencer marketing has officially outgrown its test-and-learn phase. What used to be one-off activations are now evolving into always-on, multi-channel ecosystems where creators play a central role in shaping brand stories.
And marketers are scaling and integrating creator content beyond the walls of social, be it in retail media, CTV, or Digital out of Home (DOOH), using creators for every piece of the funnel from awareness to performance.
The Line Between Creator and Creative Studio Is Blurring
Brands are increasingly treating creators as production partners. From IRL activations and episodic series to product collaborations and paid amplification, influencer marketing is becoming a creative engine that powers brand strategy end-to-end.
There’s always more to uncover in influencer marketing, and we’re here to help. Have questions or want to discuss your next move? Reach out—we’d love to chat!
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