In our first episode of the Linqia Live Expert Series, Head of Strategy at Linqia, Yak Gertmenian, sits down to have a conversation with Matt Anger, Director of Digital Strategy at MBooth. They have an open discussion on how brands can add value to online conversations in today’s new landscape, with a series of Q&A at the end from the audience.
Influencer marketing has an interesting benefit that many brands aren’t leveraging: message testing. The
