With over 2 billion users, Facebook is more than just a social networking superpower; it’s also a digital marketing tool to help increase your clicks during Linqia programs! Similar to the way brands use Facebook to achieve their business goals (website traffic, audience engagement, coupon downloads, etc.), influencers can also strategically use Facebook to increase their performance with Linqia.

In this article we’ll outline how to construct engaging posts using Facebook features that you may or may not know about.  When used strategically, Facebook can help you achieve an increased click milestone, higher click-through rates (CTR), more dynamic content, an uptick in audience engagement, and higher program earnings!

Here’s how to increase your clicks using Facebook:

1. Create a Clickable Link Using Your Ooh.Li Link

Seamlessly embed your Linqia ooh.li link by creating a clickable link on Facebook. When crafting your Facebook post, add your unique ooh.li link, which will pre-populate with a preview of the program landing page. As a result, every click to the landing page counts towards your click goal.

Here’s how to create a clickable link using your ooh.li link.

2. Curate a Clickable Carousel Page Post

Because posts with four or more photos result in higher engagements, carousel page posts are a fantastic tool when aiming to redirect traffic to multiple links within the same post! Carousel page posts visually capture your followers’ attention through a curated set of vibrant photos that your audience will love scrolling through. You can even customize the link for each photo, making it possible to link multiple ooh.li links — and even your blog story URL — all within the same Facebook post.

Here’s how to create a carousel page post.

3. Use Compelling Visual Content

Increase your Facebook performance by sharing unforgettable, compelling content like boomerangs, GIFs, and videos to promote your Linqia program. Studies have found that people only remember 20% of the text they read if there are no visuals, proving that visual power is critical to success. Not only is it more captivating to your audience, but it’s also easily shareable. In fact, movable content on past Linqia programs have generated up to 4.4x more shares per post than the average! While the visual itself won’t click through to the landing page, that extra exposure is a great way to grab your audience’s attention. Plus, you can always drive more clicks to the landing page by integrating your ooh.li link into your caption.

Need some tips? Check out these articles on how to create your first sponsored video and how to make a GIF.

4. Promote Your Program Offer

Some Linqia programs include an ooh.li link that redirects traffic back to an incentive rather than the program landing page! If your program includes an exclusive offer  like a coupon or giveaway, you can use your unique ooh.li link to promote the offer directly from your Facebook Page. Every click towards redeeming the offer will count towards your milestone!

Here’s how to create a Facebook offer: After selecting the “Create an offer” tab on Facebook, place the ooh.li link that directs traffic back to the incentive. You’ll have the option to include up to 5 photos, a video, and a short description to entice your audience. Since we want to support our influencers’ organic influence, please always refrain from promoting your offer as an Ad.

5. Choose Your Words Wisely

Whether your post is a clickable link, carousel, or traditional post, you’ll have the option to captivate your audience by customizing the link’s title and description. When writing a caption, it might be tempting to draft elaborate, drawn out descriptions encouraging your audience to check out your ooh.li link. However, studies show that less is more when it comes to writing captions.

When writing your captions:

  • Write just a few impactful lines. Let your visuals take care of the rest!
  • Use engaging, descriptive language! Add anecdotes and questions that speak directly to your audience.
  • Write a call-to-action that inspires your audience to click your ooh.li for a specific benefit.

6. Verify Your Facebook Page

Maximize the impact of your Facebook posts by verifying your Facebook Page. When encouraging your followers to click on the provided ooh.li link, a little grey checkmark next to your name can go a long way. You’ll need to register your Page as a business first, but the benefits include increased credibility, an improved search footprint, and more followers.

Here’s how to verify your Facebook Page.

At the end of your Linqia program, use Facebook’s analytics to measure the effectiveness of your posts! Some content will resonate with your audience more than others; it’s up to you to identify which types of posts enhance your performance and create a calendar with similar content. If you put these practices into place quickly, you’ll see the benefits in no time!