Culture Creators: Emily Tumminia

Is authenticity a bad word? In our industry, sometimes it feels like it. “Authentic” is so often used to describe a brand's campaign success that it's almost lost its meaning and become a harbinger of its antithesis. So then……

Culture Creators: Rachel Lambo

Cutting Through the Noise and Building Always-On Influencer Marketing with Rachel Lambo In a world where consumers are inundated with 12-step skincare routines, viral TikTok trends, and an endless scroll of product recommendations, standing…

Culture Creators: Tori Poole

Brand Love, Creator Trust, and Playing the Long Game at Cracker Barrel In the latest installment of Linqia’s Culture Creators series, Liz Griffin, Senior Brand Partner at Linqia, sat down with Tori Poole, Senior Director of Brand Engagement…
The 12 Stories of Social for 2025

12 Stories of Social That Defined 2025

In the spirit of the 12 Days of Christmas, we’re back with another festive edition of 12 Stories of Social, spotlighting the trends, shifts, and moments that defined the creator economy in 2025. This year delivered no shortage of plot…

The Best Influencer Marketing Agencies for TikTok

TikTok has transformed influencer marketing with its short‑form, high‑impact video format. Brands leveraging TikTok can unlock exponential visibility, authentic engagement, and cultural resonance—particularly when creators capture attention…
Blue Starfish Mascot Marco AI on purple and blue background

Meet Marco AI

AI is becoming an everyday creative partner, and we’re taking that partnership to the next level with the launch of Marco AI, a conversational virtual assistant built to help marketers plan, execute, and analyze influencer campaigns. Continuing…

The Best Influencer Marketing Agencies for Instagram

Influencer marketing continues to be one of the most effective ways for brands to reach engaged, targeted audiences, and Instagram remains at the center of that ecosystem. With its emphasis on visual storytelling, community building, and high…

Top 8 Influencer Marketing Agencies for Consumer Packaged Goods (CPG) in the U.S.

What is Influencer Marketing in CPG? Consumer Packaged Goods (CPG) brands face a unique challenge: standing out in a crowded market of everyday essentials—from snacks and beverages to personal care and household products. Influencer marketing…
Image of influencers in 3 phones with title Q3 YOY Influencer Marketing Trends

Influencer Marketing Levels Up in Q3

On the heels of our 2026 State of Influencer Marketing Report, we took a closer look at Linqia’s own campaign data from Q3 2024 vs. Q3 2025. The results tell a clear story: creators are building the future of marketing. The Numbers Tell…

Top 10 U.S. Influencer Marketing Agencies for Pharma & Healthcare

Pharmaceutical and healthcare influencer marketing focuses on partnering with credible voices—doctors, pharmacists, medical researchers, patient advocates, and wellness experts—to communicate accurate, compliant health messages. Campaigns…
Cover of the report State of the Influencer Marketing 2026. Blue ocean background with 3 influencers

The Next Era of Influencer Marketing

Influencer marketing isn’t just growing, it’s maturing. Linqia’s newly released 2026 State of Influencer Marketing Report reveals a fast-evolving industry that’s moving from experimental campaigns to essential, full-funnel strategies. Based…

Top 10 U.S. Automotive Influencer Marketing Agencies

What Is Automotive Influencer Marketing? Automotive influencer marketing taps into the credibility and engagement of creators, like car reviewers on YouTube, modders on TikTok, or lifestyle influencers on Instagram—to tell stories about…