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In Episode 4 of the Linqia Live Expert Series, we were joined by a special guest, John Durham, CEO of Catalyst SF and professor at USF. John had an immersive conversation with Linqia Chief Revenue Officer, Tim Richards, to discuss how brands should look forward and build a 90-day, 180-day and 12-month marketing plan. Watch […]
In Episode 3 of the Linqia Live Expert Series, Co-Founder of Linqia, Maria Sipka, sits down to have a conversation with the VP of Marketing at Wente Vineyards, Lisa Kalfus. Watch the episode to hear Lisa explain how her marketing team at Wente quickly adjusted campaign messaging and created new initiatives rapidly in this ever-changing […]
20 Black Content Creators and Influencers to Follow At Linqia, it’s core to our mission to take action that contributes to a culture of advocacy, inclusion and amplification of Black voices, Black creators and the Black community. Our influencers are the faces of the brands we serve, and we’re ensuring that we do our part […]
As a society, what we are experiencing today has been a long time coming. A time for reckoning, reflection and reexamination of the status quo. Like all of you, we are sickened by the senseless murder of George Floyd at the hands of 4 Minneapolis Police officers, people who were sworn to serve and protect. […]
In Episode 2 of the Linqia Live Expert Series, COO of Linqia, Daniel Schotland, sits down to have a conversation with the CEO of SmartCommerce, Jennifer Silverberg. They have an open discussion on how to operate with courage vs. fear during these times, with time for an open Q&A session to answer anything you’d like […]
In our first episode of the Linqia Live Expert Series, Head of Strategy at Linqia, Yak Gertmenian, sits down to have a conversation with Matt Anger, Director of Digital Strategy at MBooth. They have an open discussion on how brands can add value to online conversations in today’s new landscape, with a series of Q&A […]
Tim Richards Brings Twenty Years of Media Experience to Leading Influencer Marketing Company SAN FRANCISCO, CA — May 5, 2020 — Linqia, the leading influencer marketing company, today announced the appointment of Tim Richards as the company’s first Chief Revenue Officer. Based in San Francisco, Richards will spearhead revenue-generation strategies and execution as Linqia enters […]
In this time of uncertainty, brands are scrambling to decide where to spend marketing dollars, when to activate campaigns, and if they should be marketing at all. This is understandable given the circumstances, so it’s important to step back and look at the current trends to evaluate how and whether to market now. We looked […]
Linqia Co-founder Maria Sipka is joined by the Founder of SmartCommerce, Jennifer Silverberg, in this exclusive webinar. They discuss how retailers can drive online sales with influencers and eComm tools during COVID-19.
As a nation we’ve been through wars, hurricanes, and recessions. But these past few weeks, with the sudden advent of the novel coronavirus, everything has been turned upside down. On the business side of things, we’ve never seen consumer behavior change so drastically overnight, creating a completely new reality. At Linqia, we’re constantly tracking trends […]
57 percent of marketers plan to increase their influencer budgets in 2020, focusing on campaign measurement accuracy SAN FRANCISCO, CA — February 24, 2020 — Linqia, the leading influencer marketing company, today released its fourth annual report, “The State of Influencer Marketing 2020: Influencer Marketing Grows Up.” The study surveyed marketers on how brands and […]
The 2020 Influencer Marketing Playbook You’ve probably run at least one or two influencer marketing campaigns by this time, but even if you haven’t, this guide will help you plan your upcoming campaigns for 2020 and beyond. This playbook lays out 6 steps that will help you strategize and execute influencer marketing campaigns based on […]
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