Linqia Launches Diverse Beauty Creators Network to Address Consumer Demand for Diverse Representation in Beauty
SAN FRANCISCO, CA, UNITED STATES — Linqia, the calm in the chaotic sea of influencer marketing, introduced today a new and first-to-market offering for beauty brands, the Diverse Beauty Creators Network (DBCN). The Diverse Beauty Creators Network is a pre-vetted, curated roster of rising star beauty creators who exemplify the under-represented audiences they serve.
Consumers increasingly demand more diversity and representation in marketing campaigns in today’s beauty landscape. A recent study found that 81% of consumers want more diversity in beauty marketing, yet brands struggle to bring that diversity to highly-produced and nationally-supported advertising campaigns.
“The beauty industry is at a crossroads,” said Nader Alizadeh, CEO of Linqia. “Consumers are demanding more diversity, but brands are struggling to integrate differing perspectives into advertising campaigns in a timely manner. Our Diverse Beauty Creator Networks provides a curated list of up-and-coming creators already doing great work on their social platforms. We’ve curated a network of talented creators who are not only diverse in their identities but also in their creative approaches.”
The Diverse Beauty Creators Network includes influencers from various perspectives, including Hispanic/Latinx, Black, AAPI, LGBTQ+, and people with disabilities. All creators are passionate about beauty, have a proven track record of creating polished, high-quality, performant content, and have few existing brand partnerships. With recent data showing higher engagement rates for up-and-coming beauty creators across popular social platforms, Linqia’s Diverse Beauty Creators Network prioritizes creators with follower counts under 100,000.
“I’m so excited to be a part of the Diverse Beauty Creators Network,” said @kailakake, a beauty creator who is partnering with Linqia on the launch. “It’s important for me to use my platform to amplify the voices of people of color and other under-served communities. I’m confident that this network will help create more opportunities for me to represent, as we all work towards a more inclusive beauty industry.”
In addition to providing brands access to a curated network of diverse creators, creators from the Diverse Beauty Creators Network also partner closely with brands pre-campaign, acting as a council to help inform the creative strategy, including look & feel, style, tone, and messaging.
“The beauty industry is finally starting to recognize the importance of representation,” added @kailakake. “I’m hopeful that the Diverse Beauty Creator Network will play a role in accelerating this movement. Brands must collaborate closely with creators to get it right when speaking to our audiences.”
The Diverse Beauty Creators Network is a valuable resource for brands committed to creating more inclusive and authentic beauty campaigns and connecting with their audiences in ever deeper ways.
