Holiday Influencer Marketing Done Right

The holiday season is a great time for brands to connect with audiences, but it can also be one of the most challenging due to ad over saturation. Enter influencer marketing—the best way to combine authenticity and storytelling to stand…

It’s All About the Sauce

How McCormick Approaches their Influencer Strategy with Social Listening and Authenticity In our latest session of “Under the Influence,” Denise Vitola sat down with Valda Coryat, VP of North America Marketing for Condiments…

Influencer Strategies for Black Friday

How to Utilize Influencers for Your Black Friday Marketing Last year, a record 200.4 million people participated in Black Friday sales according to the National Retail Federation. With consumers ready to spend, brands are already…

Alcohol & Advertising on TikTok

What Alcohol Brands Need to Know About TikTok Paid Ads TikTok recently announced that alcohol brands can now officially execute paid ads. This opens up hugely valuable opportunities for influencer collaborations with your alcohol…

How VFX brings Brands to Life on Social

Linqia launches the VFX Creator Network to give customers immersive, standout content for their audiences In the world of doom scrolling and revenge procrastination, viewers are barraged with a sea of sameness: Get Ready with Me…

Measuring the Real Impact of Influencer Marketing

Takeaways from our workshop at BrandWeek At BrandWeek this year, Keith Bendes, VP of Strategy and Marketing, presented a workshop on the nuances and challenges of measuring influencer marketing, and how it has evolved over time.…

Boost Your Influencer Campaign Engagement

You’ve done everything you should when putting together your latest influencer marketing campaign. You carefully vetted the influencers, provided a great creative brief, received beautiful content - and now it’s time to watch the engagement…

Influencer Strategies for Election Season

It’s election season, and the days leading up to the election, the election itself, and the aftermath are going to be a very noisy and polarizing time. Between the spread of misinformation, ensuring your advertising is shown alongside…

September 2024 Influencer Marketing Roundup

September brought the rise of a new creator brand to compete with Lunchables, Meta's AI powered video creator avatars, a brand new YouTube TV experience, and much more. Let's break down the top stories in social media and influencer marketing…

August 2024 Influencer Marketing Roundup

August brought President Biden's White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let's break down the top stories in social media and influencer marketing from the month…

July 2024 Influencer Marketing Roundup

July brought the Olympics, a White House invitation for creator economy experts, one of the largest influencer marketing acquisitions in history, some very well executed brand influencer campaigns, and much more. So let's break down the top…

June 2024 Influencer Marketing Roundup

June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let's break down the top stories in social media and influencer marketing, the best…