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Measurement is still the #1 challenge brands are facing with influencer marketing campaigns. Check out this Advertising Week feature developed in partnership with our very own Keith Bendes. We have to go beyond vanity metrics as an industry and unlock the untapped potential and true impact of influencer campaigns by focusing on total business impact (TBI).
Downloads for TikTok’s sister app, Lemon8, surged in April. But small-business owners need to ask: Is this new app suited to their brand’s needs?
Check out this CMSWire article about AI’s potential to boost influencer campaigns, and how Linqia detects fraud activity using AI.
AI is set to transform our industry by revolutionizing influencer identification, brief creation, content optimization, and performance tracking.
Want to learn how to effectively engage your audience during the summer months? Discover the efforts that smart comms teams undertake in the summertime in this insightful Forbes article.
The new Generative AI tool analyzes attributes of top-performing social media posts to optimize creator and influencer campaign performance Linqia, the calm in the chaos of influencer marketing, today announced the launch of Ideate, a cutting-edge GenAI tool that identifies and analyzes relevant, top-performing posts on social media to inform influencer campaign strategies. Leveraging the power […]
Thank You! We’ll be in touch soon to set up a time to chat. In the meantime, here are some free resources for you to check out on influencer marketing! Recent News
Top News and Stories Below are Linqia’s favorite stories shaping our industry. Snap Unveils New Features at 2023 Partner Summit TLDR: Snap impressed the audience with a slew of new features including an expansion of ad revenue sharing (from Snap Stars to anyone with 50,000+ followers, 25 million monthly Snap views and who post […]
The Ad Age Creator Summit 2023 brought together marketing experts, influencers, and industry leaders to talk about the newest trends and best practices in creator marketing. The jam-packed agenda included highlights such as: the role of AI in influencer marketing, a session with lifestyle creator, @Tinx, a conversation around creator equity, and the rise of […]
Linqia was on site last week at Mediapost’s CPG Brand Insider Summit for a fun three days of action and insights with brand, agency and platform leaders across the CPG industry. We heard from Danone on their breakthrough nepo babies campaign, Liquid Death on how they broke the internet with some rocking grandmas, and Aspirin’s […]
Did you know that TikTok has over 1 billion users worldwide, with 150 million of them in the US alone? Linqia is an official TikTok Marketing Partner, and as our recent data release shows, the number of TikTok campaigns executed by Linqia partners doubled from 2021 to 2022. TikTok is constantly changing, and we’ve got […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. TikTok TikTok grilled by US lawmakers during congressional hearing TLDR: TikTok CEO Shou Zi Chew testified before Congress as they showered him with questions about privacy concerns and Chinese influence. It was clear the members of Congress had made up their mind before […]
