Insights

The 2021 Influencer Marketing Cheat Sheet

The 2021 Influencer Marketing Cheat Sheet The opportunity for influencer marketing to continue its meteoric rise into the mainstream is bigger than ever - because it works! In fact, a recent Tomoson study found that businesses are making…

Instagram 201 Guide: How to Supercharge Influencer Marketing

Your Guide to Instagram's Newest Features: Reels, Stories, IGTV, IGTV Ads and Live! Instagram has quickly become the most successful channel for brands and agencies using influencer marketing to drive a return on investment. With over 1 billion…
The 2020 Influencer Marketing Playbook

The 2020 Influencer Marketing Playbook

The 2020 Influencer Marketing Playbook You've probably run at least one or two influencer marketing campaigns by this time, but even if you haven't, this guide will help you plan your upcoming campaigns for 2020 and beyond. This playbook…
5 Tips to Use Influencer Content in Paid Media

5 Tips to Use Influencer Content in Paid Media

How do you effectively use influencer content in your own paid media efforts? After your organic influencer marketing campaign has run its cycle, you’re left with a collection of amazing content from influencers. What do you do next? Use…

6 Key Drivers for Next-Gen Influencer Marketing

Analyst Firm Says Dedicate 25% of Your Digital Spend to Influencer Marketing! Altimeter, the leading social media analyst firm, partnered with Linqia to speak with industry leaders, including McDonald’s and Celestial Seasonings Tea, to determine…

The CPG Influencer Marketing Playbook

89% of CPG marketers today use influencer marketing as part of their content marketing strategy. A third of the U.S. population today uses some form of ad blocker while browsing the internet, costing the industry more than $20 billion in ad…