Insights

Influencer Marketing Automation: Finding the Right Balance

This post was originally published in Adweek. As people become more wary of traditional advertising, brands and agencies increasingly turn to influencer marketing programs to connect with their target audiences in authentic and meaningful…

It’s Time for Influencer Marketing to Grow Up

This post was originally published on The Huffington Post. Influencer marketing is on the rise. According to Gartner, marketers today are using influencer marketing “as a hedge against [the] declining reach of brand posts,” with 28% planning…

3 Tips for Extending the Life of Influencer Content

Most influencer marketing programs generate hundreds of pieces of original content in the form of blog stories, photos, videos, recipes, and social posts. But what good is all of that content if it is so specific that it can’t be used after…

3 Influencer Marketing Metrics that Matter

Influencer marketing has become one of the fastest adopted marketing tools in 2016 because it delivers results. When built strategically, influencer marketing programs help brands address some of their biggest marketing challenges, including…

Influencer Marketing & SEO: The Gift that Keeps on Giving

Influencer marketing is on fire. 81% of marketers say influencer engagement is effective and another 51% believe it attracts better quality customers than other channels. Brands and agencies use influencer marketing to raise awareness and…

Using Influencer Marketing as a Long-Term, Strategic Approach to Increasing Memorability

  The human brain is a wondrous thing. If compared to a computer hard drive, the brain is estimated to have a memory storage capacity of 2.5 petabytes (1 petabyte is 1 million gigabytes). And yet, even with so much memory capacity, we…

Avoiding Traffic Fraud in Influencer Marketing

There’s a lingering, yet valid, question in influencer marketing circles today - how can we protect click value and combat traffic fraud? Clicks alone used to be enough to prove a campaign was working, but technology today empowers marketers…

How is Performance Measured at the Top of the Funnel?

We will run down the different measured metrics used for paid, earned, and owned top of funnel media, and which ones should be most closely monitored. Paid Top of Funnel Media Includes Adwords Paid/Promoted Social Media ads (Facebook,…

How Top of Funnel Has Changed… and How It Hasn’t

We could simply make this a two word post: the Internet. But you’ve come here for more than that, right? Our modern marketing funnel started with E. St. Elmo Lewis in 1898, an advertising pioneer who referred to his AIDA system (attract,…

Path to Purchase: How the Marketing Funnel is Evolving

(3 min read) Welcome to the Linqia blog. This will be the first in a series of posts that introduce Linqia's philosophy and mission, while also sharing our insights into the fast-changing world of marketing. It is no secret that as consumers…