Influencer Marketing Automation: Finding the Right Balance
January 20, 2017 7:11 pmThis post was originally published in Adweek. As people become more wary of traditional advertising, brands and agencies increasingly turn […]
Tag Archive: Measurement and ROI
It’s Time for Influencer Marketing to Grow Up
November 20, 2016 9:48 pmThis post was originally published on The Huffington Post. Influencer marketing is on the rise. According to Gartner, marketers today […]
3 Tips for Extending the Life of Influencer Content
October 22, 2016 10:57 pmMost influencer marketing programs generate hundreds of pieces of original content in the form of blog stories, photos, videos, recipes, […]
3 Influencer Marketing Metrics that Matter
October 17, 2016 10:50 pmInfluencer marketing has become one of the fastest adopted marketing tools in 2016 because it delivers results. When built strategically, […]
Influencer Marketing & SEO: The Gift that Keeps on Giving
September 26, 2016 6:14 pmInfluencer marketing is on fire. 81% of marketers say influencer engagement is effective and another 51% believe it attracts better […]
Using Influencer Marketing as a Long-Term, Strategic Approach to Increasing Memorability
September 1, 2016 9:18 pmThe human brain is a wondrous thing. If compared to a computer hard drive, the brain is estimated to […]
Avoiding Traffic Fraud in Influencer Marketing
April 5, 2016 8:22 amThere’s a lingering, yet valid, question in influencer marketing circles today – how can we protect click value and combat […]
How is Performance Measured at the Top of the Funnel?
December 15, 2015 11:23 amWe will run down the different measured metrics used for paid, earned, and owned top of funnel media, and which […]
How Top of Funnel Has Changed… and How It Hasn’t
December 1, 2015 2:18 pmWe could simply make this a two word post: the Internet. But you’ve come here for more than that, right? […]