Influencer Spotlight: LaBrandon Dates
About Me + My Blog Content
I’m born and raised in Gadsden, a small town in northeast Alabama. Fun fact: Beyonce’s dad is from Gadsden, lol. Growing up, education and my love of reading and pop culture helped me to discover life outside of small town living.
My faith and family gave me the confidence to break out. I’m a marketing professional and microblog about my love of travel, style, faith, and personal growth.
What are you most passionate about outside of being a content creator?
The optimization of self and how I can help others grow professionally, spiritually, or mentally.
What sets you apart from other creators in the space?
The content that I create is a visual testimony! I editorialize my experiences to show others that they can create the life that they want to live. Of course other creators are doing this, but what sets us apart is our unique voices and experiences.
Favorite partnership(s) you’ve ever had?
I especially enjoy consistent partnerships, so a few that come to mind are with Express, LAB Series, and Everlane. With Express, I love their focus on making clothing for all body types and I love Everlane’s commitment to price transparency and sustainability. With LAB Series, they did a great job of building community with their influencer partners during culture moments like New York Men’s Fashion Week.
What Platforms do you see being the most influential within the influencer marketing space in the next 2-3 years?
I don’t think any of us know what this platform is yet. What I know for sure: there will be a new social media platform that will take the world by storm and this industry and creators will be required to pivot.
It only reinforces the importance of having your own space (website, blog, etc.) where you can house your content regardless of what’s in vogue.
What do you see as the future of influencer marketing in the next 2-3 years?
I think influencer marketing will grow in importance as part of the overall marketing mix. As spend on traditional media falls, we will see more and more companies test and learn with influencer marketing. Its potential has yet to peak!