Influencer Spotlight: Dandy in the Bronx

About Me & Blog Content

I was born in the Bronx, raised in the Bronx, and devotes much of my time to supporting causes and businesses in the Bronx.

My devotion to menswear began in the world of early childhood education where, as a preschool teacher, I did my best to dress well every day so that my students would feel comfortable in the uniforms they were required to wear. Male teachers, especially Latino Male teachers are rare in early childhood education, so I wanted to set a good example. My interest in menswear was further piqued by the positive impact my fashion had on my students, so I dove into social media and various blogs to learn more about menswear past and present. 

Delving into the world of men’s fashion started simply enough: by slowly documenting my new style and getting feedback from others. It wasn’t long before I’d move from dressing this way in my professional life to my social life as well, which included local electronic music shows. My reputation grew in those communities, especially when my new friends noticed I could mosh even while wearing a tailored suit.

Dressing well at social events led to further inspiration: I soon met Nathaniel Adams, an electronic musician who identified as a dandy. Several conversations and hours of independent research later, Dandy In The Bronx was born. I am to show that dressing well is accessible, even if you are from The Bronx.

Visit the Dandy in the Bronx blog here!

What are you most passionate about outside of being a content creator?

Tech, video games, & comics! I’ve actually started a Twitch channel to be able to talk about this kind of content more freely!

What sets you apart from other creators in the space?

Being a Latino menswear blogger from The Bronx is pretty rare! That’s what helped push me into starting Dandy In The Bronx. I didn’t see anyone like me when I started. Having this specific niche has helped be get work as a content creator.

Favorite partnership(s) you’ve ever had?

I partnered with Qatar Airways for the Women’s World Cup! I got to go to the finals in France and toured Qatar for a few days.

What platform do you see being the most influential within the influencer marketing space in the next 2-3 years?

It’s a tough one because there hasn’t been a new platform recently other than TikTok to make waves. There are a ton of TikTok clones out there and others that people still use, e.g. Dubsmash that have influencers present. I think there definitely will be a mass departure from Facebook in the future and eventually Instagram since they are linked so deeply. I would look at live video platforms like YouTube and Twitch to make content on. I would also look at Pinterest since it’s been under the radar with no controversies.

What do you see as the future of influencer marketing in the next 2-3 years?

It’s weird when people ask me that since influencer marketing technically has always been here in the form of celebrity / sports stars endorsements. It’s just been democratized thanks to social media that almost anyone can be a “celebrity” of sorts and monetize their reach or content. However, I think that more regulations will be put into place with real repercussions to those who don’t fully disclose #ad their stuff in the future. I see new jobs like lawyers who specialize on Influencers or services that help influencers work day to day.