Olympic Influencer Partnerships

Fill out the form to download our Rule 40 guide on how brands can make sense of Olympic athlete partnership rules.

Guide Highlights:

  • Get Permission: Non-sponsor brands need pre-approval for “Generic Advertising” with athletes.
  • Trademark Restrictions: Don’t use Olympic trademarks like logos, mascots, or mottos in your content.
  • 90-Day Rule: Ideally, establish your partnership campaign 90 days before the Games.
  • Post-Games Congratulations: Wait until after the Games to publicly celebrate your partnered athletes.
  • Consider Past Olympians: Partnering with retired Olympians avoids most restrictions on content.