Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.
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Week of September 7, 2020
CONTENT & HASHTAGS:
- Featured Influencer Campaign: To raise awareness for the WNBA’s return on July 25th, ESPN sent bright orange hoodies with a WNBA logo to 50+ athletes and celebrity influencers across the country. The Instagram campaign spread quickly and led to more and more people joining in organically – resulting in the most-watched opening WNBA game since 2012!
- As summer winds down and fall begins, #Gardening has been the perfect escape for many users and influencers across the world on Instagram. Show off your home garden setup, your favorite plants or flowers, and your gardening outfit of course!
- The new trend of #RealityVsReality is aimed to spread positivity on social media and poke fun at the #InstagramVSReality trend. The name of the game is to show two photos side by side, NEITHER of them edited and just showing off your true self to the world.
DATA & UPDATES:
- Facebook is testing a new feature where Instagram Stories will be posted in their own section on the Facebook platform!
TikTok
CONTENT & HASHTAGS:
- Fashion is here in a big way on TikTok as #TikTokFashionMonth kicks off! Pull out your best looks as fall starts and wardrobes are changing. What are you wearing?
- TikTok’s newest feature called #Stitch has users across the platform making hilarious, creative videos with 12.9 Billion views on the hashtag! With Stitch, a user can find a favorite TikTok video and add to it with their own video. It’s simple, just press share, and add your own video at the end of theirs!
- In the newest education realm of TikTok comes the #DidYouKnow hashtag with over 2 Billion views! Users all over the world are chiming in to show off their own personal hobbies, or interests with random facts that others most likely don’t know. Learn something new!
DATA & UPDATES:
- TikTok has just launched their new marketing partner program for advertisers!
TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:
“Consumers Form Loyalties to New Brands they Bought in Quarantine, Survey Finds” – MarketingDive – September 8, 2020
“Brand Awareness Proves a Top Priority for Brands on Social [Infographic]” – SocialMediaToday – September 4, 2020
“US CPG Digital Ad Spending 2020” – eMarketer – September 3, 2020
HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:
McDonalds: Serving up the new ‘Travis Scott Meal’
ESPN: Teams with Celine Dion for New NFL Commercial
Corona: New Ad Partnership with Snoop Dogg
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