Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Week of September 28, 2020

Instagram

CONTENT & HASHTAGS:

  • Whether you’re rocking flannel, autumn colors, or your new favorite jacket, #FallFashion is the hottest trend on Instagram. Let’s see those fall outfits as we head into October!
  • The length of videos on Instagram Reels has just been extended to a whole 30-seconds! Users will now be able to create longer form content on Reels which will differentiate it a tad from TikTok’s 15-second videos. Let’s see what kind of new content comes out of this big change!
  • Featured Influencer Campaign: Colleges across the United States have begun hiring their own students as influencers to post COVID-19 safety messaging to their Instagram channels! At Missouri University, 6 students with 1,000-2,500 followers were hired and posted 18 total Instagram posts. Those posts reached 25,000 students and employees at the University!

DATA & UPDATES:

  • Instagram Shopping is rolling out in-app checkout this month to all US business accounts and creators with a Shop for streamlined checkout!

TikTok

CONTENT & HASHTAGS:

  • What delicious meals have you been making at home lately? #TikTokCooks around the world are grabbing their favorite ingredients and showing off their best recipes to the world!
  • With the NFL season in full swing, the #CrucialCatch trend is helping to raise awareness and support for the American Cancer Society. Users are showing off their athletic ability, dances and support for the cause with a ‘Donate’ sticker on-screen!
  • As October approaches, #ScaryStories have begun trending across TikTok! Users are telling their scariest stories about ghost run-ins, haunted houses, and more in this spooky trend.

DATA & UPDATES:

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

How TikTok’s Uncertain Future and COVID-19 are Transforming Influencer Marketing” – MarketingDive – September 28, 2020

4 Trends Changing the Marketing Landscape in 2020 & Beyond [Infographic]” – SocialMediaToday – September 24, 2020

Amid the Pandemic, Influencers are Getting Real” – eMarketer – September 20, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Absolut: Vote First, Drink Second

Hulu: Halloween Drive-in Movie Theaters

NFL Playbook: How Brands are Marketing During an Uncertain Season

NEW LINQIA LIVE EXPERT SERIES!

In this series we regularly sit down with different leaders in the marketing and advertising industries to chat about their strategies and best practices. Watch previous episodes and register for our upcoming episode with Amisha Gandhi, VP of Influencer Marketing & Communications at SAP! Sign up here to join us live.