Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Let’s get started…

Week of September 21, 2020

Instagram

CONTENT & HASHTAGS:

  • As Hispanic Heritage Month is in full swing, Instagram released new AR effects and story stickers for all users to take part in #LatinxHeritageMonth! Any users can apply these awesome filters to their Stories to support the Latinx community.
  • The newest fall beauty trend on Instagram comes in the form of #CowhideNails! Sparked by Kendall Jenner, this fad has spread like crazy with users all across Instagram showing off their at-home manicures.
  • Fitness is always in style, and with over 90 million posts on Instagram, #FitnessMotivation is one of the most popular hashtags surrounding it! Users and fitness influencers alike are taking to Instagram to show off their fitness routines, outfits and goals.

DATA & UPDATES:

  • Facebook launches ‘Facebook Business Suite’ which is an all-in-one management tool for Instagram and Facebook.

TikTok

CONTENT & HASHTAGS:

  • To celebrate Hispanic Heritage Month, Latinx users across TikTok are celebrating their amazing culture with the hashtag #FamiliaLatina. Check out all of the amazing posts sharing family traditions, recipes, celebrations and more!
  • #PumpkinSeason has officially arrived, even if it seems too early every year. Users are sharing their favorite seasonal pumpkin recipes, decorations, crafts, and much more! With 1.5 billion views and counting, you have to join in on the fun.
  • The new makeup challenge sweeping across TikTok is called #10SecondsVS. In the trend, you only have 10 seconds to show off your creative makeup transformation…ready, set go!

DATA & UPDATES:

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

A Regularly Updated Blog Tracking Brands’ Response to Racial Injustice” – AdAge – September 21, 2020

Facebook Publishes a New Guide for Video Creators” – SocialMediaToday – September 18, 2020

Checking into Programmatic Trends 6 Months into the Pandemic” – eMarketer – September 16, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Bud Light: Spotlights Black-owned Eateries in Thursday Night Football Ads

TikTok: First Latinx TikTok Trailblazers List for Hispanic Heritage Month

Hormel: Record-setting Virtual Pizza Party

20 Hispanic Influencers to Follow Today

To celebrate Hispanic Heritage Month, we’re publishing spotlights and articles throughout the month featuring some of our favorite Latinx influencers we’ve worked with. Check out our new blog post showcasing 20 Hispanic Influencers to Follow Today!

NEW LINQIA LIVE EXPERT SERIES!

In this series we regularly sit down with different leaders in the marketing and advertising industries to chat about their strategies and best practices. Watch previous episodes and register for our upcoming episode with Amisha Gandhi, VP of Influencer Marketing & Communications at SAP! Sign up here to join us live.