Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Let’s get started…

Week of October 5, 2020

Instagram

CONTENT & HASHTAGS:

  • The funniest new trend on Instagram is the #BabyFilter, people are applying it to their own faces in Stories and Posts. This AR filter transforms your face into the baby version of yourself, no matter what your age is. Give it a try, it’s hilarious!
  • Featured Influencer Campaign: With the presidential election on the horizon, political campaigns are embracing influencers across the internet, including Instagram creators – including dog accounts! Read how influencers are already being used to support their respective parties.
  • Just in time for fall fashion, #leatherblazers are the new craze! Influencers and fashionistas alike are showing off the new trend with their new fall vibes.

DATA & UPDATES:

  • Facebook has officially merged DMs for Instagram and Facebook Messenger! Read what the update means for you here.

TikTok

CONTENT & HASHTAGS:

  • #Artober has begun. Get your paintbrushes, crafts, and colored pencils out and join in with the trend. Show us what art you’re creating!
  • The newest feature on TikTok is called the #Duet! This allows you to choose an existing TikTok video to split-screen with and add your own content in sync with that video. Users can create hilarious Duets with their friends, influencers and even celebrity videos.
  • Get up close and personal with TikTok users in the new #DayInMyLife trend! Users are sharing what their day looks like with timestamps to go along with it. See what society is up to right now!

DATA & UPDATES:

  • To educate their users on the importance of voting in the 2020 election, TikTok has released an in-app guide with helpful information on voting!

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

Influencers Gain Acceptance in Traditional Media Campaigns, Study Finds” – MarketingDive – October 1, 2020

Amazon Prime Day 2020: From ‘Black Friday in July’ to Early Holiday Season Kickoff” – eMarketer – September 29, 2020 

[Infographic] 8 Killer SEO Techniques to Double Your Search Traffic in 2020” – SocialMediaToday – September 27, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Mars Wrigley: Virtual Halloween

Pokemon: Collaborating to Create Ads Remotely

Crocs: $40M Worth of Free Shoes During Pandemic

LINQIA LIVE EXPERT SERIES!

In this series we regularly sit down with different leaders in the marketing and advertising industries to chat about their strategies and best practices. Watch previous episodes and register for this week’s episode with Amisha Gandhi, VP of Influencer Marketing & Communications at SAP! Sign up here to join us live.