Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.
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Let’s get started…
Week of June 29, 2020
CONTENT & HASHTAGS:
- Brands and influencers are releasing their own ‘quarantine playlists’ on Instagram to show off their feels and moods throughout quarantine. What musical artists and songs match your mood throughout the day in quarantine?
- Over the past month, Instagram has solidified itself as a home for activists to organize with their followers under one unified purpose. There have been countless inspirational videos posted with millions of views on the platform, which shows the value Instagram can provide towards social activism with their visual platform.
- A new summer fashion trend has hit Instagram and it’s an interesting new aesthetic called #Cottagecore. Think ‘Little House on the Prairie” – cotton dresses and cozy cottages. Are you down for this new trend?
DATA & UPDATES:
- Instagram is testing a new feature that allows business accounts with Shopping set up to tag products directly in their captions on Posts for easier purchases!
TikTok
CONTENT & HASHTAGS:
- Pride month is here! The #MyPride hashtag is in full swing as TikTok celebrates its vast LGBTQ community. In addition to users posting their own stories, TikTok is also hosting a week of livestreams centered around Pride!
- Summer has arrived, and with it comes a brand new TikTok trend #SummerLooks! Fashionistas around the globe are joining in to show off their new styles – from cool new shades, to summer dresses, to shoes. What are you wearing this summer?
- With more than 17 Billion views, #DogsOfTikTok is the new pet craze! Virtually every dog owner that also has a TikTok is using this as an opportunity to post videos of their furry friends acting silly around the house, or at the park.
DATA & UPDATES:
- TikTok made some huge announcements this week! They announced their TikTok for Business Hub and a new AR offering called Brand Scan. Read the details here!
TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:
“Here are all the Major Brands Not Advertising on Facebook” – Adweek – June 27, 2020
“Snapchat Publishes New Data on How its Users are Responding to COVID-19” – SocialMediaToday – June 24, 2020
“US Digital Ad Spending Update Q2 2020” – eMarketer – June 23, 2020
“Uptick in US Adults’ Social Media Usage Will Likely Normalize Post-Pandemic” – eMarketer – June 22, 2020
Here are some brands delivering powerful, new marketing strategies:
Dominos: Rain Check Registry for couples whose weddings were cancelled
Doritos: Amplifying Black Voices
Linqia Live Expert Series: Wente Vineyards
We regularly sit down with different leaders in the advertising industry, and this Wednesday we sit down with Lisa Kalfus, VP of Marketing at Wente Vineyards. Sign up here to join us live!
