Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Week of July 6, 2020

Instagram

CONTENT & HASHTAGS:

  • Famous fashion designer Tory Burch launched the #WearADamnMask challenge on Instagram last week which has celebs and users showing off selfies with their masks at home and in public to support. Join in to respect those around you and #WearADamnMask!
  • IGTV continues it’s rise in 2020 with brands and influencers creating their own IGTV Series’ with all types of content. In these series episodes, you’ll find everything from how-to videos, to Vlogs, to product releases. This step-by-step guide can get you started!
  • Another new fashion trend hitting Instagram this summer is #FlowerWear. In this new summer trend, seemingly started by Kim Khardashian, influencers and fashionistas are creatively posing with huge bouquets of flowers as their tops. Summer is in bloom!

DATA & UPDATES:

  • Instagram, which has been primarily app focused, is now building out it’s web application with the new ability to send direct messages on desktop, as well as offering web support for ‘Instagram Live’ videos!

TikTok

CONTENT & HASHTAGS:

  • Influencers and users alike are taking to TikTok to show off their new beauty products in the hashtag #BeautyReview. Order a new palette, face mask, or lipstick, then open it on camera and test it out with the world watching! Which product will receive 5 stars?
  • Users across TikTok are showing off constant updates of their lives this summer in their own #SummerVlog episodes. From adventures with their pets, to quarantine stories, to summer outfits, you’ll find a little bit of everything in this hot new video trend. Grab your camera and hit record!
  • With the recent rise of COVID cases, similar to Instagram, TikTok’s #WearAMask has resurfaced with 1.1 Billion views on the hashtag. Users across TikTok are showing off their mask designs and spreading positive information about why you should be wearing a mask to protect yourself and others.

DATA & UPDATES:

  • TikTok’s tutorial series aims to teach users how to use their newest, innovative app features! The newest tutorial shows users how to use their newest ‘Green Screen Sky’ effect in their videos.

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

5 Big Lessons on Diversity and Inclusion from Ad Vets and Rising Leaders” AdAge (July 3, 2020)

How Millenials will Deal with Another Recession After Delaying Adulthood”  eMarketer (June 30, 2020)

12 Reasons to Integrate Visual Content into Your Marketing Campaigns” SocialMediaToday (June 29, 2020)

A Regularly Updated Blog Tracking Brands’ Responses to Racial Injustice” – AdAge

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Walmart: hosts virtual summer drive-in movies to keep families entertained

Coca-Cola: 1st Ad Since the Pandemic Encourages Socially Distanced Shared Meals

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