Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Week of July 27, 2020

Instagram

CONTENT & HASHTAGS:

  • Fashionistas across Instagram have been posting their best #SilkScarf looks this Summer. You’ll see users wearing them as tops, masks on their heads, and other creative styles!
  • Instagram Reels is gaining popularity and hype in several countries including India, Brazil, France, and Germany and plans to launch in the USA in the next few weeks! Stay tuned because this will be a massive competition with TikTok for users.
  • A powerful new trend is sweeping Instagram as women across the world are joining celebrities and influencers in the #ChallengeAccepted challenge. To spread empowerment of women in this social movement, simply post a black & white photo of yourself, and tag your friends to nominate them!

DATA & UPDATES:

  • Instagram is testing a ‘personal fundraiser’ feature where users will be able to link directly to a charity to accept donations in the app.

TikTok

CONTENT & HASHTAGS:

  • With over 8.8B views, #PetsOfTikTok are taking over the world. Users are making their pets do absolutely hilarious things around the house in this viral trend. Who can resist a cute cat or dog video?
  • What’s your #Skincare routine? Users interested in beauty products are posting their favorite step-by-step routines and the brands that help them achieve it.
  • Fashionistas on TikTok are sharing their #FashionEssentials that show off their must-haves in the closet. Whether it’s your favorite pair of Jordans, that summer dress, or the watch you bought 10 years ago, show it off!

DATA & UPDATES:

  • TikTok just added a ‘gamified brand effect’ template to help businesses create more engaging promotions.

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

TikTok launched a ‘creator fund’ to Pay Platform Influencers” – SocialMediaToday – July 23, 2020

CPG Marketers Discuss Covid-19 Strategies and What Might Last Past the Pandemic” – AdWeek – July 23, 2020

Report: US Ecommerce by Category 2020” – eMarketer – July 22, 2020

 

BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Dicks Sporting Goods: Leans into TikTok for back to school campaign

Burger King: Christmas in July

American Eagle: Channels TikTok culture for back to school virtual ads

 

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