Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Week of July 20, 2020

Instagram

CONTENT & HASHTAGS:

  • The Instagram Shop has been officially launched to all users in the USA with plans to launch globally in the coming months! Brands and approved influencers are able to tag posts with ‘shopping tags’ which will appear in this new section.
  • The Instagram trend “Which _____ are you?” has re-emerged and has users posting these funny memes to their Stories. You’ll find many different versions in your Instagram Filters, from “What Pokemon are you?” to “What Rihanna are you?”, these are all over the place!
  • The new age of fashion will be inspired by COVID-19 looks, and it’s evident in both influencers and high-fashion brands Instagram feeds. These extreme examples are interesting to look at, and will inspire new hat designs, masks, dresses, etc.

DATA & UPDATES:

TikTok

CONTENT & HASHTAGS:

  • What #SummerProject are you working on right now? Everyone has their own unique hobbies, and TikTok users are sharing their own with the world! Whether it’s a gardening project, art project, home improvement, or anything in-between, show it off!
  • The funniest new trend on TikTok is the #TwoOptions craze! To make your own version, pick two comedic paths to go down and show yourself on-camera going down one of the paths. Get creative with this one!
  • “I was #TodayYearsOld when I found out that…”. This new trend on TikTok brings some intriguing videos with users showing off some mind blowing tips and tricks that you may have never known until today! Prepare to learn something new.

DATA & UPDATES:

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

65% of Americans think brands should take a stand against racism, study says” – MarketingDive – July 17, 2020

Why the Pandemic is Sparking New Use Cases for an Underutilized Tool” – eMarketer – July 15, 2020

Digital Advertising Headwinds and Who Might Get Blown Over” – eMarketer – July 14, 2020

15 Social Media and Messaging Platforms to Grow Your Business in 2020” – Social Media Today – July 13, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Audible: Dreaming, vintage airline ads

Apple: Working from home ad

Crook & Marker: A mask you can drink through

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