Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.
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Week of July 13, 2020
CONTENT & HASHTAGS:
- The newest beauty trend sweeping Instagram is #DolphinSkin! To jump on the trend, grab your favorite makeup products to give your face a sleek and shiny glow resembling dolphin skin. Ready, set, go!
- Fashionistas all over Instagram are loving the re-emergence of #Tie-Dye. Users are showing off their favorite brands, or homemade, Tie Dye hoodies, masks, T-shirts and more!
- Instagram is testing its newly updated Shop Tab to a subset of users which will be eventually visible to all users to drive eCommerce purchases. The tab will appear on the main bottom-bar of the app and pull in all posts from brands and influencers who add Shopping Tags!
DATA & UPDATES:
- Instagram now gives brands the option to ‘pin’ up to three comments within their comment stream to better highlight positive comments!
TikTok
CONTENT & HASHTAGS:
- For all the foodies out there, #FoodReview is a new summer trend just for you! TikTok users are tasting takeout and home-cooked meals on-camera and giving their ratings and recommendations on what they think.
- Fitness junkies are taking to TikTok to show off their #HomeGym setups. Along with their gym setups, users are showing off their favorite workout routines, weight loss progress, and how-to videos. Get fit at home!
- The hottest new fashion trend on TikTok is #FashionEdit. This trend takes some creativity and editing skills as users leave their outfits laid out on a chair, sit down and magically appear with the outfit on them! You have to see it to believe it.
DATA & UPDATES:
- TikTok is opening it’s self-serve advertising platform to all businesses! Learn how to use it and activate your profile here.
TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:
“15 Social Media and Messaging Platforms to Grow Your Business in 2020 [Infographic]” SocialMediaToday (July 13, 2020)
“Byte, the reboot of Vine, Surges After Trump Claims He Could Ban TikTok” AdWeek (July 10, 2020)
“Study: Most Americans say Brands should Respond to Black Lives Matter movement” MarketingDive (July 10, 2020)
“Seven Strategies from Brands Leading the Conversation” AdAge (July 8, 2020)
HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:
Stella Artois: Daydreaming in the Summer
Impossible Foods: Teaming up with Colin Kaepernick’s Nonprofit
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