Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Week of August 31, 2020

Instagram

CONTENT & HASHTAGS:

  • Featured Influencer Campaign: Foster Farms activated influencers across several social channels, including Instagram, to share “recipe inspiration” posts to encourage cooking at home! Influencers posted their delicious chicken recipes and crushed goals driving 10,000+ engagements in the first activation.
  • The #HouseDress has become one of the biggest fashion trends on Instagram this summer! When you’re tired of sweatpants and a T-shirt, spice it up a little and take a photoshoot with a laid-back, flowing dress in your crib. Everyone is doing it!
  • Instagram Reels continues to gain steam as it’s been out for a month now in the United States! It’s been found that Reels content is driving 5-10x more views than other video content on Instagram like IGTV. Analysts have predicted that Reels could drive $2.5 Billion in yearly ad revenue by 2022.

DATA & UPDATES:

  • Instagram’s parent company, Facebook, has also added a TikTok competitor to its feed in India for testing! Their version is called ‘Short Videos’ and are 26s long – as opposed to the 15s limit on TikTok and Instagram.

TikTok

CONTENT & HASHTAGS:

  • Class is back in session! Students across TikTok are showing off what their #WelcomeWeek looks like at school, whether they’re in digital classes, going in-person, or anything in between.
  • What are your favorite hobbies or prized possessions? Users across TikTok are taking part in the #ShowAndTell trend and showing off all kinds of interesting things around their house. What would you show?
  • How do you take #MeTime for yourself? Self care is critical in this crazy world so show off what you do to treat yourself! From meditation, to yoga, to at-home spa treatments, TikTok users are taking a break and calming down.

DATA & UPDATES:

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

Report: Augmented Reality in Social Media” – eMarketer – August 26, 2020

Facebook Adds Facebook Shop Tab, Expands Facebook and Instagram Shops to All US Businesses” – SocialMediaToday – August 25, 2020

Forrester: Brands Must Integrate DTC, Wholesale Retail Teams as Digital Commerce Grows” – MarketingDive – August 25, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Lunchables: Back to School Hotline

El Pollo Loco: Tripled Digital Sales by Modernizing Marketing

Old Navy: Back to School Inclusivity Campaign

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