Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Week of August 3, 2020

Instagram

CONTENT & HASHTAGS:

  • With Instagram Shopping launched to all users on the app, brands need to take advantage right away from their own accounts, and through influencer partnerships! Customize your shop’s appearance, create collections, and browse other new features.
  • The #ChallengeAccepted movement has blown up over the past week, with over 6.5 million Instagram users joining the party. Women all over the world continue to post black and white images accompanied by the words #WomenSupportingWomen.
  • Fashionistas across Instagram are posting summer outfits and the #TennisSkirt trend is back in full swing. As a street style favorite, influencers and users alike are sharing their summer adventures featuring their favorite Tennis skirt look.

DATA & UPDATES:

TikTok

CONTENT & HASHTAGS:

  • The #1 fashion trend this week on TikTok is #StreetFashion! Fashionistas all over the world are joining in to show off their favorite streetwear brands, hoodies, sneakers, and everything in-between.
  • #SummerDIY is empowering TikTok users to show off their creative side. Whether you’re renovating a room in your house or planting a garden, show us how it’s done and track your progress!
  • The newest cooking craze on TikTok is #CloudBread. Home chefs all around the world are trying out this new, hit recipe in their kitchens and showing off their baking skills! You’ll be amazed by this fluffy bread.

DATA & UPDATES:

  • Keep an eye on the news as President Trump has stated that the government is looking into banning TikTok from the US in the coming weeks. It’s rumored that Microsoft is bidding for TikTok’s US operations, and Trump has given them a 45-day time limit.
  • With the upcoming launch of Instagram Reels, TikTok has announced a $2 Billion fund to support Creators on their platform in response to Facebook making massive offers to try to bring TikTok stars over to Reels.

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

What Brands Should Know in the (Unlikely) Event of a TikTok Ban” – AdWeek – July 31, 2020

Snapchat Publishes New Study into Evolving Video Consumption Behavior” – SocialMediaToday – July 29, 2020

Food and Beverage will see Biggest Gains in Retail Ecommerce Sales Growth this Year” – eMarketer – July 28, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Nike: You Can’t Stop Us Campaign

Old Navy, Macy’s Back to School Campaigns

Dominos: Virtual Film Festival for Fans

 

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