Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Week of August 17, 2020

Instagram

CONTENT & HASHTAGS:

  • The newest trend in the Instagram beauty world comes in the form of #maskmakeup! Influencers and users alike are showing off their best combinations of a makeover that matches their mask color or pattern.
  • Featured Influencer Campaign: A new influencer campaign called #HaagIndoors, from Haagen-Dazs ice cream, activated influencers across Instagram and TikTok to promote ice cream enjoyment on their couches during the streaming of 8 movies every Friday evening in lockdown!
  • Influencers and brands alike can’t get enough of Instagram Reels. There are so many new, creative ways to get exposure to your brands’ target audience on Instagram Reels. Here are 6 ways brands are using Reels!

DATA & UPDATES:

TikTok

CONTENT & HASHTAGS:

  • Whether you’re showing off your favorite lipstick, skincare routine, or bath products, let’s see what #BeautyEssentials you use frequently. Show the world your own unique routine to spread the love!
  • Everyone loves a good summer anthem, so it’s no surprise that #SongOfTheSummer is one of the biggest trends on TikTok. Get on camera, and sing or dance to your favorite song this Summer!
  • The newest AR filter called #Teleport on TikTok is leading to some pretty hilarious videos. The filter allows users to ‘teleport’ from their original location to a completely new backdrop that they choose!

DATA & UPDATES:

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

Facebook Tests TikTok-Like Short-Form Video Feed” – SocialMediaToday – August 16, 2020

US Digital Display Advertising 2020” – eMarketer – August 12, 2020

What COVID-19 did to Customer Loyalty” – MarketingDive – August 12, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Microsoft / Michelob: Bringing Fans Courtside in the NBA Bubble

Blockbuster: 90’s Themed AirBnB Sleepover

Nike: You Can’t Stop Us

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