Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.
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Week of August 17, 2020
CONTENT & HASHTAGS:
- The newest trend in the Instagram beauty world comes in the form of #maskmakeup! Influencers and users alike are showing off their best combinations of a makeover that matches their mask color or pattern.
- Featured Influencer Campaign: A new influencer campaign called #HaagIndoors, from Haagen-Dazs ice cream, activated influencers across Instagram and TikTok to promote ice cream enjoyment on their couches during the streaming of 8 movies every Friday evening in lockdown!
- Influencers and brands alike can’t get enough of Instagram Reels. There are so many new, creative ways to get exposure to your brands’ target audience on Instagram Reels. Here are 6 ways brands are using Reels!
DATA & UPDATES:
- With the recent launch of Reels, Instagram is already testing how to add Reels to the main navigation of the app.
TikTok
CONTENT & HASHTAGS:
- Whether you’re showing off your favorite lipstick, skincare routine, or bath products, let’s see what #BeautyEssentials you use frequently. Show the world your own unique routine to spread the love!
- Everyone loves a good summer anthem, so it’s no surprise that #SongOfTheSummer is one of the biggest trends on TikTok. Get on camera, and sing or dance to your favorite song this Summer!
- The newest AR filter called #Teleport on TikTok is leading to some pretty hilarious videos. The filter allows users to ‘teleport’ from their original location to a completely new backdrop that they choose!
DATA & UPDATES:
- TikTok provided a new breakdown on how to use their Analytics features as a brand or a creator to drive the most value.
TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:
“Facebook Tests TikTok-Like Short-Form Video Feed” – SocialMediaToday – August 16, 2020
“US Digital Display Advertising 2020” – eMarketer – August 12, 2020
“What COVID-19 did to Customer Loyalty” – MarketingDive – August 12, 2020
HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:
Microsoft / Michelob: Bringing Fans Courtside in the NBA Bubble
Blockbuster: 90’s Themed AirBnB Sleepover
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