Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Week of August 10, 2020

Instagram 

CONTENT & HASHTAGS:

  • Instagram Reels is LIVE! Brands, influencers, and users across the world are joining in on the party. Log into Instagram and you’ll see the new feature all over your Feed, Stories, and the new Reels section.
  • Reese Witherspoon started a hilarious calendar meme challenge on Instagram that has celebs and users alike joining in! To make your own, post a calendar with the months of 2020, and a picture of your face’s reaction to each month.
  • Featured Influencer Campaign: In a new Instagram influencer campaign, Nordstrom used a variety of influencers to promote safety and draw anxious shoppers. The campaign shows influencers with masks on, distanced in-store and promoting store safety in other ways.

DATA & UPDATES:

  • Read our new blog post on Instagram Reels which dives into new features, how to use it and what it means for influencer marketing! We also highlighted a few of our early favorite Reels from Red Bull and Sephora.

TikTok

CONTENT & HASHTAGS:

  • Whether you’re creating a snazzy outfit from the thrift shop, sewing your own pants, or knitting a new sweater, show off your #DIYFashion skills to the world! What are you creating this summer?
  • Since the pandemic, at-home workouts have been all the craze for TikTok fitness fans. The newest fitness trend where power users are posting step-by-step workouts is called #GetFit. Work on that summer bod!
  • Got a new recipe that you’ve been perfecting this summer? The hottest new food trend is #TikTokRecipe with users all over the world posting their favorite recipes at home!

DATA & UPDATES:

  • President Trump announced that TikTok and WeChat would be banned from operating in the USA if they aren’t sold by their Chinese-owned parent companies in 45 days.

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

Instagram Reels Sees Early Brand Interest with Dunkin, Red Bull, Maybelline on Board” – AdAge – August 10, 2020

YouTube Publishes New Data on Rising Trends During COVID-19” – SocialMediaToday – August 6, 2020

Better be Nice to the Boomers, They’re the Ones with Money Amid COVID-19” – eMarketer – August 3, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MARKETING STRATEGIES:

Kraft: Mac & Cheese for Breakfast

New Belgium: $100 Six-Pack for Climate Change

Gillette / Cottonelle: Animal Crossing Game Collaboration

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