What’s Trending?! (May 4)

Week of May 4, 2020

Welcome to our weekly What’s Trending?! roundup. During these ever-changing times, this weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Without further ado, let’s get into it…


Content & Hashtags:

  • We had the #QuarantinePillowChallenge and naturally, in the newest fashion challenge users have now moved on to the #DuvetChallenge! Fashionistas and everyday people alike are dressing up in their comforters, duvets, quilts, and blankets to create their best look.
  • The #KoalaChallenge has swept Instagram and TikTok, challenging couples (and families) at home to climb their partner as fast as they can from front to back – without touching the ground! Celebrities, fitness influencers, and everyday people have joined in on this one.
  • If you’ve been on Instagram the past week, you’ve likely seen all of your friends trying out Instagram’s new AR filter for Stories, ‘Find out your Genetic Heritage’. This silly AR filter morphs your face into 1 of 15 different animals while you react – it’s hilarious!

Data & Updates:


Content & Hashtags:

  • Ah, some educational content! #LearnFromMe is a new trend where users from around the world are teaching skills that they know best – from recipes, to workouts, to interior design tips, to beauty – they’re endless!
  • Beauty bloggers and connoisseurs are sharing their favorite palettes and makeup tutorials on the #BeautyHaul hashtag for the world to see.
  • The #BakingRecipe hashtag has racked up over 1.1 Billion views on TikTok! It’s exactly what it sounds like, people sharing their best baking recipes at home, step-by-step.

Data & Updates:

  • “TikTok” has been mentioned 7.89 Million times in the past 30 days on top channels (Twitter, Reddit, Instagram, Blogs, etc.) – a 4% increase compared to the previous 30 day period.
  • TikTok now enables web login, including access to analytics and video uploads via Desktop.
  • TikTok is now testing a ‘shop now’ button for influencer videos! The ad revenue will be split between TikTok and the influencer.


Trending News on Social Media, COVID-19 and Influencer Marketing:

Brands with Strong Twitter Personalities Stay the Course During Covid-19” Adweek  (May 1, 2020)

Brands are outsourcing product imagery creation to their communities” Glossy (April 29, 2020)

Marketing in the value exchange economy: Do brands need to think differently about brand trust?” The Drum (April 29, 2020)

How the COVID-19 pandemic is pushing brands to connect digitally” Marketing Dive (April 29, 2020)

Online Fashion Sales in the US Recovered in April After Tanking in March” AdWeek (April 28, 2020)


Here are some brands delivering powerful, new messaging:

Campbells: Showing how their products are useful during these times…

Reebok: #ReebokLove Giveback Program

Mercedez-Benz: Hosted a virtual car show on Zoom with celebs

June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars,