What’s Trending?! (May 11)

Week of May 11, 2020

Welcome to our weekly What’s Trending?! roundup. Our weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Alright, let’s get into it…


Content & Hashtags:

  • With many events in the upcoming couture season cancelled, Instagram fashionistas have brought the styles into their homes with #HomeCouture! Whether you’re impersonating a famous fashion icon, making your blankets into a dress, or even sewing your own outfits, this challenge is an exciting one.
  • The newest addition to Instagram’s AR filters for Stories comes in the form of Quiz Me. This filter asks users 1 of about 20 questions while they react and answer in real-time on their Story.
  • Starting on May 11, Instagram and Facebook are launching a series of events around #Graduation2020! Users everywhere can join by using this hashtag, and Instagram itself is hosting a live graduation ceremony featuring celebrities including Oprah Winfrey, Jennifer Garner, Lil Nas X and Awkwafina on May 15.

Data & Updates:


Content & Hashtags:

  • We had #DalgonaCoffee, now the new food trend is here with #PancakeCereal. And it’s exactly how it sounds, a cereal bowl filled with cereal-sized pancakes. Everyone is jumping in to make this crazy new recipe and show their versions of this tasty treat.
  • #FamilyTime has taken over TikTok with 1.3 Billion views and counting! In partnership with No Kid Hungry & Meals on Wheels, this hashtag is focused on giving back, and getting through tough times with your family.
  • TikTok is showing support for restaurant workers in its new hashtag #FoodFam! TikTok is partnering with celebrity chefs to raise awareness, and are asking users to support the hashtag by sharing their favorite recipes.

Data & Updates:

  • “TikTok” has been mentioned 1.33 Million times in the past 7 days on top channels (Twitter, Reddit, Instagram, Blogs, etc.) – a 26% decrease compared to the previous 7 days.


Trending News on Social Media, COVID-19 and Influencer Marketing:

New Google ‘Rising Retail Categories’ tool exposes fast-growing product searchesMarketingLand (May 7, 2020)

  • This new tool is a super easy way to see if your product is one that is now in high demand, and you can capitalize on this by running an influencer campaign that can go live in days

Pinterest Adds 32 Million More Users in Q1, Now Up to 367 Million MAU Social Media Today (May 5, 2020)

  • Pinterest has repeatedly said that it’s seeing record high levels of usage amid the COVID-19 lockdowns and now they have released their Q1 2020 data. 

Pinterest Launches Updated Shopify Integration to Streamline Creation of Shoppable Product Pins” Social Media Today (May 7, 2020)

US Consumer Confidence amid the Coronavirus Pandemic” eMarketer (May 7, 2020)

How the Coronavirus Has Reshaped Americans’ Media Time” eMarketer (May 4, 2020)

Tips for Adapting In-Person Marketing Events to Social Media EventsForbes (May 8, 2020)


Here are some brands delivering powerful, new messaging:

Pepsi: “Stronger Together” spotlighting essential workers

Potbelly: Designated Parking Spots for Stressed out Parents

Bud Light: Virtual Summer Concert Series “Bud Light Seltzer Sessions”


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April did not disappoint in the world of influencer marketing and the creator economy.