Influencer marketing has come from being an afterthought to a critical part of a marketing strategy. Many brands have found incredible success by launching new products with influencers, or incorporating influencers into their traditional marketing activations across TV commercials or billboards. But let’s be real: despite its undeniable power to drive engagement, cultural relevance, and brand loyalty, many brands still treat it like a nice-to-have rather than a must-have. That’s why Linqia, in partnership with The Female Quotient, is shining a spotlight on the women executives changing that narrative.
Together, we’re elevating 35 executives across CPG, Sports, Entertainment, and more to celebrate the visionary leaders making influencer marketing a strategic priority at some of the world’s biggest brands.
Why This Matters Now
We live in an attention economy, with disparate consumer attention. Audiences are no longer tuning into traditional channels—they’re scrolling, swiping, and watching creators in real time. Yet, many brand strategies haven’t caught up, because they may not have executive leaders bought in.
But as Zaria Parvez, the force behind Duolingo’s viral TikTok success, famously pointed out: “If you want to be more like Duolingo, that responsibility is more on senior leadership than the social media teams.” It’s a powerful reminder that real transformation doesn’t happen in isolation. It starts at the top.
Enter: The Women Leading the Charge
The 35 women honored aren’t just keeping up with the creator economy, they’re shaping its future. These executives—from companies like Unilever, Netflix, Coca-Cola, Google, and the NFL—are removing internal barriers, investing in fresh voices, and building marketing strategies that are bold, authentic, and built for scale.
Join the Celebration
This initiative will be front and center at the FQ Lounge® @ Cannes Lions, where honorees will take part in panels, studio interviews, and candid conversations about the future of marketing. Expect bold insights and a whole lot of inspiration from us.
Ready to meet the women shaping the next era of the creator economy?
[Explore the full list here]
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