In our fifth episode of the Linqia Live Expert Series, we were joined by a very special guest, Mike Raspatello, President and Co-Founder of October, an Anheuser Busch & Conde Nast joint venture. Keith Bendes, Head of Strategy & Growth at Linqia, had an engaging discuss with Mike to find out how the $62B experiential marketing industry is shifting online right now, and into the future.
Influencer marketing has an interesting benefit that many brands aren’t leveraging: message testing. The
